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AUSTRIA ::: Economic Data
Area (in qkm) 83,870
Population 8,205,533
Population density per qkm 99
Private households 3,508,400
Gross domestic product (GDP) 2008 in bn € 283.9
GDP per capita 2008 in € 26,666
GDP structure
   private consumption 53 %
   public expenditure 18 %
   investment 23 %
Age structure
less than 15 years 16%
15 - 24 years 12%
25 - 34 years 13%
35 - 44 years 17%
45 - 54 years 14%
55 - 64 years 11%
65 years + 17%
Unemployment rate 2008 3.7%
Inflation rate 2008 3.2%
Exchange rate 1 USD = 0.6734 EUR
TV households 3,429,000
   - with Cable 35.2%
   - with Satellite 53.8%

Internet households		 1,400,000

Source:
Eurostat; World Press Trends 2008;
Western Europe Market & MediaFact 2008,
CIA Factbook 2009,
UNECE (UN Economic Commission for Europe)
Statistics for Europe and North America 2008, IP Kex Facts 2008

Print
Number of dailies (2007) 21
- of which national 7
Number of magazines 2,674
Number of  poster panels 64,540
 

Television/ Audio-visual
Domestic Public Channels 4
Domestic Private Channels/
Forgein Channels with Local Ad Window 13
Number of commercial radio stations 61

Trade publication for marketing
and advertising
A3 Boom
Horizont
Extradienst
Medien & Zeit
Media Biz
Medianet
Medienmanager
Newsroom


Taxes and legal
VAT rate (2007) 20%

Main advertising restrictions

Tobacco:

 Banned on TV and radio, allowed with health warnings on

Alcohol: 

 Heavily restricted

Childrens:

 Restricted, thought not as Heavily as previously

Pharmaceutical:

 Ads for OTC medicines must be clearly labelled as such

Political:

 Restricted

Source: World Press Trends 2008,
Western Europe Market & MediaFact 2008,
FIPP World Magazine Trends 2008/09,
IP Television Key Facts 2006

Advertising expenditure 2007
€ 2,464 mill

Media market shares in %

Source: Western Europe Market & MediaFact 2008, CIA Factbook 2009
Top 10 advertising categories
media expenditure (in mill € )

Telecommunications
189.7
Cars 131.6
Food 129.5
Finance 106.6
Furniture 78.9
Print media 78.3
Exhibitions / events 72.3
Marketing / print ads 71.0
Lotto / sweepstakes 58.6
Public institutions 51.3