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AUSTRIA ::: PROFIL

Verlagsgruppe News GmbH

Taborstraße 1-3
A-1020 Wien

Tel.: +43 1 21312-6305
Fax: +43 1 21312-6615

e-mail: anzeigen@profil.at
internet: www.profil.at
EBP-contact: Dr. Christian Rainer

Editor-in-chief

Dr. Christian Rainer

Tel.: +43 1 53470-3502
Fax: +43 1 53470-3500
e-mail: christian.rainer@profil.at

Positioning:

Profil enjoys a unique and outstanding status in the Austrian magazine business. It is the Austrian, independent news magazine.

Frequency: weekly

Format

210 x 280 mm
Year of foundation 1970

Ownership details

Gruner + Jahr AG & Co KG
Kurier Zeitschriften Gesellschaft
Fellner Medien AG

Advertising director:

Christoph A. Gillissen
Tel.: +43 1 21312 6170
Fax: +43 1 21312 6615
e-mail: gillissen.christoph@profil.at

Ad rates 2009 (in €)

four colour

1/2 page 7,616
1/1 page 9,844
2/1 page 18,281

Advertising structure

Average share of advertising 28%
Agency commission 15%

Advertising structure

Finance 27,5%
Automotive 13%

Institutions

13%
Distributed 93,723 copies
Sold 77,880 copies
of which subscriptions 53%


Source: Österreichische Auflagenkontrolle, 2. Halbjahr 2008

Readers overall 398,00

Age*

20-49 years 56.9%

Income

(net income monthly)

> 4,000 € 19.2%
> 3,000 € 46.7%

Decision-makers

Opinion leaders

45.1%

Sources: Media Analysis 2008