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Geiselbergstraße 15
1010 Austria
Tel. +43 1 601 17-0
Fax +43 1 601 17-444
e-mail: office@wirtschaftsblatt.at
Internet: www.wirtschaftsblatt.at
EBP-contact: Dr. Hans Gasser, CEO
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Editor-in-chief
Prof. Dr. Wolfgang Unterhuber
Tel. +43/1/601 17 500
Fax +43/1/601 17 363
e-mail: wolfgang.unterhuber@wirtschaftsblatt.at
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Positioning:
WirtschaftsBlatt is Austria's only daily business special-interest newspaper, covering (inter-) national economic and financial news, comment and analysis. There is no direct competitor.
Special features:
„WirtschaftsBlatt kompakt“, weekly on Fridays, featuring, Investor, Real Estate andCareer. WirtschaftsBlatt deluxe“, the monthly lifestyle- & luxury magazin, covering special themes such as Golf, Fitness, Man & Fashion…
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Frequency
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daily (Mon. - Fri.) |
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Format
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300 x 450 mm |
| Year of foundation |
1955 |
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Ownership details
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100% Styria Medien AG |
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Advertising director:
Dipl.Kfm. Martin Busch
Tel: +43 1 601 17 200
Fax: +43 1 601 17 363
e-mail: martin.busch@wirtschaftsblatt.at
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Ad rates 2009 (in €)
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black/white
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four colour
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| 1/2 page |
6,770 |
7,616 |
| 1/1 page |
8,750 |
9,844 |
| 2/1 page |
16,250 |
18,281 |
Advertising structure
| Average share of advertising |
38% |
| Agency commission |
15% |
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Advertising structure
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| Finance / Banking |
30% |
| Goods & services |
27% |
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Invest goods & industry supply
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9% |
| Media & communication |
5% |
| Energy & building sector |
5% |
| Others |
24% |
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| Distributed (Mon.-Fri.) |
39,131 copies |
| Direct Sold (Mon.-Fri.) |
24,913 copies |
| Sales per Subscriptions (Mon.-Fri.) |
19,626 copies |
Source: ÖAK 2008, Annual-Average
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| Readers overall |
86.000, Fr: 117.000 |
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Age*
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| 25-34 years |
13% |
| 35-49 years |
50.9% |
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34.9% |
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Income
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(monthly)
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| less than 1,999 € |
3% |
| 2,000 € - 2.999 € |
7.7% |
| 3,000 € - 3.999 € |
17.8% |
| 4,000 € - 4.999 € |
15.9% |
| 5,000 € - 7.499 € |
55.5% |
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Decision-makers (Exclusive)
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| Organisation / Structure |
19.5% |
| IT (total) |
17.1% |
| Finance (total) |
35.6% |
| Marketing/Sales |
36.4% |
| Communication (total) |
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Sources: *LAE 2007
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| France |
iq media marketing GmbH |
| Germany |
iq media marketing GmbH |
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Switzerland
|
iq media marketing GmbH |
| United Kingdom |
iq media marketing GmbH |
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