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BELGIUM ::: Economic Data
Area (in qkm) 30,528
Population 10,403,951
Population density per qkm 348
Private households 4,808,000
Gross domestic product (GDP) 2008 in bn € 348.9
GDP per capita 2008 in € 25,791
GDP structure
   private consumption 53%
   public expenditure 24%
   investment 23%
Age structure
less than 15 years 17%
15 - 24 years 12%
25 - 34 years 13%
35 - 44 years 15%
45 - 54 years 14%
55 - 64 years 12%
65 years + 17%
Unemployment
rate 2008		 7%
Inflation rate 2008 4.5%
Exchange rate 1 EUR = 0.6734 USD
TV households 4,831,661
   - with Cable 94.2%
   - with Satellite 9,1%
Internet households 2,647,039

Source:
Eurostat; World Press Trends 2008;
Western Europe Market & MediaFact 2009,
CIA Factbook 2007,
UNECE (UN Economic Commission for Europe)
Statistics for Europe and North America 2008

Print
Number of dailies 28
- of which national 10
Number of magazines 420
Number of  outdoor sites 35,529
 

Television/ Audio-visual
Domestic Public Channels 6
Domestic Private Channels/
Forgein Channels with Local Ad Window 27
Number of commercial radio stations 146

Trade publication for marketing
and advertising
Media Marketing
PUB


Taxes and legal
VAT rate (2007)
21%

Main advertising restrictions

Tobacco:

 Prohibited.

Pharmaceutical:

 Only registered medicines
with government licences may be advertised.

Political:

 Spending limits for each political
party and candidate. Limits on the size and
number of posters. No gifts may be given.

Source: World Press Trends 2006, Western Europe
Market & MediaFact 2006,
FIPP, IP Television 2006

Advertising expenditure 2007
€ 3,132 mill

Media market shares in %

Source: Western Europe Market & MediaFact 2008, CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Culture/tourism/leisure
Food
Services
Retail
Transport
Telecoms
Beauty
Home/office equipment
Housekeeping
Health

787.7
400.1
362.5
356.9
323.3
179.1
175.4
113.9
79.0
57.3