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Meiboomlaan 33
B-8800 Roeselare
Tel.: +32-51-26 61 11
Fax: +32-51-26 68 66
e-mail: info@roularta.be
Internet: www.roularta.be
EBP-contact: Rik de Nolf
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Editor-in-chief
Trends:
An Goovaerts
Tel.: +32 2 70 24 797
Fax: +32 2 70 24 802
e-mail: an.goovaerts@trends.be
Trends/Tendances:
Frédéric Mahoux
Tel.: +32-2-70 24 771
Fax: +32-2-70 24 772
e-mail: frederic.mahoux@tendances.be
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Positioning: The leading business weekly in Belgium with business news, economic figures, editorial information on management, marketing, new technologies, private finance etc. Cash! is another weekly supplement offering independent financial advice.
Special features:Higher economic education, annual reports, tele/datacom, intranet, software, hardware and various others.
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Frequency
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weekly |
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Format
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203 x 280 mm |
| Year of foundation |
1975 (Trends)
1976 (Trends/Tendances) |
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Ownership details
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Roularta Media Group |
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Advertising director:
Philippe Belpaire
Tel.: +32-2-46 75 644
Fax: +32-2-46 75 757
email: philippe.belpaire@roularta.be
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Ad rates 2009 (in €)
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four colour
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| 1/2 page |
5,460 |
| 1/1 page |
8,400 |
| 2/1 page |
16,800
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| Average share of advertising |
Trends (D) 20 pages
Trends/Tendances (F) 15 pages |
| Agency commission |
15% |
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Advertising structure
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| Automobile industry |
12,8% |
| Banking/Insurance |
8,6% |
| Informatics |
6,2% |
Source: CIM MDB 2008
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| Printed |
56,400 copies |
| Distributed |
43,860 copies |
| Sold |
41,804 copies |
| of which subscriptions |
83 % |
Source: CIM 2005
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| Readers overall |
226,000*
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| Readers (executives) overall |
71,000** |
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Age*
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| 18-34 years |
20% |
| 35-54 years |
45% |
| 55 years + |
33% |
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Income**
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(monthly)
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Less than 2.000 €
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6% |
| 2.000 € - 2.500 € |
17% |
| 2.500 € - 3.500 € |
35% |
| 3.500 € and more |
34% |
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Decision-makers
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| Hard-/Software |
66% |
| Marketing |
66% |
| Telecom |
60% |
Sources:
*CIM 2007-2008
**CAD 2007, executive survey
Other surveys covering Trends/Trends-Tendances:
Source: European Business Readership Survey
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| Austria |
Publimedia G.m.b.H. |
| Denmark |
Adbizz Denmark APS |
| France |
Affinity Media |
| Germany |
Mercury Publicity |
| Greece |
A&O Media Worldwide |
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