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BULGARIA ::: Economic Data
Area (qkm) 110,910
Population 7,262,675
Population density per qkm 69
Private households 2,921,887
Gross domestic product (GDP) 2008 in bn € 8,889
GDP per capita in € 33.9
GDP structure
   private consumption 69%
   investment 16%
Age structure
less than 15 years 13%
15 - 24 years 13%
25 - 34 years 15%
35 - 44 years 14%
45 - 54 years 14%
55 - 64 years 13%
65 years + 17%
Unemployment
rate 2008		 6.3%
Inflation rate 2008 12.0%
Exchange rate 1 EUR = 0.6734 USD
1 USD = 1.3171 BGN
TV households 2,909,168
   - with Cable 64.8%
   - with Satellite 8%
Internet households 1,100,000

Source:
Eurostat; World Press Trends 2008;
Western Europe Market & MediaFact 2008,
CIA Factbook 2009,
UNECE (UN Economic Commission for Europe)
Statistics for Europe and North America 2008
IP Television Key Facts 2008

Print
Number of dailies (2006) 63
- of which national (2006) 27
Number of  outdoor sites 9,987
 

Television/ Audio-visual
Domestic Public Channels 3

Domestic Private Channels / Forgein Channels with Local Ad Window		 19
Number of commercial radio stations 98

Taxes and legal
VAT rate 20%

Main advertising restrictions

Tobacco:

 The products can be advertised only if the company produces other goods / services. Only the trademark and the logo can be shown.

Alcohol: 

 Only the trademark and the logo can be shown. May nor target young people; may not link alcohol to sports; and may not claim any benefits from drinking it.

Pharmaceutical:

 Only OTC's can be advertised. The product should be approved by the Ministry of Health

Childrens:

 No ad breaks in children's programmes

Source: World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008,
IP Television 2008
predavatel.bg

Advertising expenditure 2007
€ 495 mill

Media market shares in %

Source: Central and Eastern Europe Market & MediaFact 2008, CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Telecommunications
Cosmetics
Drinks
Food
Financial services
Detergents
Pharmaceuticals
Motoring
Retail
Publishing

 63.4
55.8
48.1
46.9
34.7
30.0
24.6
22.4
21.8
5.1