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Ivan Vazov str. 20
1000 Sofia
Tel. +359/2/93 76 122
Fax +359/2/93 76 440
e-mail: lubovassilev@capital.bg
Internet: www.economedia.bg
EBP-contact: Lubo Vassilev
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Editor-in-chief
Galia Prokopieva
Tel. +359/2/93 76 122
Fax +359/2/93 76 440
e-mail: galya@capital.bg
Positioning: Kapital is quality content. It is the newspaper that explains events and suggests scenarios for what is yet to come. Why something has happened and what is to come are the main questions to which Kapital seeks the answers. That is why the newspaper’s motto has remained unchanged for years –‘Prognoses which come true’.
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Special features: The weekly is being split into three parts plus Kapital Light. K1 is the weekly’s starting section and the place where the reader can find the most important events, trends, analyses and commentaries. ”K2 business“analyses market trends, conducts detailed dissections of corporate deals, including the reasons that brought them about, as well as forecasting how they will change the business environment. ”K3 Careers“ is a weekly supplement for management, human resources, labor market and further education. Kapital Light is the weekly supplement for free time, style and culture. Special supplements: 24 of the weekly editions in 2009. |
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Frequency
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weekly |
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Format
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A3 (297x420) |
| Year of foundation |
1993 |
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Ownership details
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100% Economedia AD |
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Advertising director:
Rumiana Georgieva
Tel. +359/2/93 76 444
Fax +359/2/93 76 236
e-mail: reklama@capital.bg
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Ad rates 2009 (in €)
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black/white
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four colour
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| 1/2 page |
1,380
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2,070 |
| 1/1 page |
2,658 |
3,988 |
| 2/1 page |
4,806 |
7,209 |
| Average share of advertising |
30% |
| Agency commission |
15% |
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Advertising structure
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| Motor Vehicles |
23% |
| Banking and Financial Institutions |
21% |
| Telecommunicaton |
15% |
| Real Estate |
9% |
| Office Equipment and Software |
9% |
| Appliances |
9% |
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| Distributed |
26,500 copies |
| Sold |
19,200 copies |
| of which subscriptions |
7,300 copies |
Source: 01/2007
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Readers overall
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79,500 |
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Age
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| 18-30 years |
23.4% |
| 31-40 years |
25.6% |
| 41-50 years |
24.1% |
| 51-60 years |
18.1% |
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Position
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| Company owner |
11% |
| Top management |
17% |
| Middle management |
33% |
Sources: Alpha Research May 2008
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| Germany |
iq media marketing GmbH |
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