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BULGARIA ::: PARI

Valentin Panayotov

61, Knyaz Boris I, Street
1202 Sofia

Tel.: +359 2 4395 802
Fax: +359 2 4395 803

e-mail: vpanayotov@pari.bg
Internet: www.pari.bg
EBP-contact: Valentin Panayotov

Editor-in-chief

Stefan Nedelchev
Tel.: +359 2 4395 841
Fax: +359 2 81 33 803
e-mail: snedelchev@pari.bg

Positioning:
For 18 years the Pari Daily has strengthenedits position as the most respected businessdaily in Bulgaria. It was fully remodeled up toEuropean standards in 2006 as part of theprestigious Bonnier Publishing Group. Desig-ned to protect the interests of business andemployers, it has always served that purpose.What readers immediately notice is that thenewspaper clearly differentiates between pro-per information and its transformations, suchas commentaries, analyses, authors’ personalopinions. The newspaper of the legendary salmon-shade color has never allowed itselfyellow journalism. It covers Bulgarian and international economy and finance. Politics islimited to the extent where it determines theframework for business development. Sinceits launch the Pari Daily has gained not onlymany readers worldwide but also the trust ofthe biggest advertisers in the Bulgarian market.

Special features: Careers (Mon.) Banks & Finance (Wed.) Business & Technologies (Thur.) Club Entrepreneur (Fri.)Weekend (Fri.)Real Estate (Fri.)
Every day: Cover story, Investor

Frequency

daily

Format

290 x 420 mm
Year of foundation 1991

Ownership details

Biznes Media Group a part of Bonnier Business Press

Advertising director:

Stanislava Atanasova
Tel.: +359 2 4395 851
e-mail: satanasova@pari.bg

Ad rates 2009 (in BGN-Leva)

black/white

1/2 page 2,660
1/1 page 4,795

Average share of advertising 25%
Agency commission 15%

Advertising structure

Trade 35%
Services 30%
Industry 15%
Invest. goods 10%
Cars/oil 10%
Total circulation 10,000 copies
of which subscriptions 85 %


Source: Publisher

Readers overall 50,000

Sex

Male 49%
Female 51%

Education

Higher Education 85%
Command of English 92%

Habits and ownership

Habits and ownership 56%
Business phone 47%
Business automobile 26%
LaptopComputer 76%
Use Internet every day 90%

Sources: Publisher

Bonnier Business Press (see Dagens Industri, Sweden)