..............

CZECH REPUBLIC ::: Economic Data
Area (in qkm) 78,866
Population 10,220,911
Population density (in qkm) 131
Private households 4,4049,000
Gross domestic product (GDP) 2006 in bn € 154.2
GDP per capita in € 18,047
GDP structure
   private consumption 50%
   public expenditure 21%
   investment 24%
Age structure
less than 15 years 14%
15 - 24 years 13%
25 - 34 years 17%
35 - 44 years 14%
45 - 54 years 14%
55 - 64 years 14%
65 years + 14%
Unemployment rate 2008 5.5%
Inflation rate 2008 6.3%
Exchange rate 1 USD = 0.6734 EUR
1 USD = 17.037 CZK
TV households 3,973,492
   - with Cable 24.0%
   - with Satellite 19.1%

Internet households		 3,637,017

Source:
Eurostat, World Press Trends 2008Central & Eastern Europe Market & MediaFact 2008CIA Factbook 2009, UNECE (UN Economic Commission forEurope) Statistics for Europe and North America 2008IP Television Key Facts 2008

Print
Number of dailies 86
- of which national 9
Number of magazines 3,002
Number of outdoor sites 56,575
 

Television/ Audio-visual
Domestic Public Channels 4
Domestic Private Channels/
Forgein Channels with Local Ad Window 12
Number of commercial radio stations 67


Trade publication for marketing and advertising
Marketing & Media Strategie

Taxes and legal
VAT rate 19%

Source: World Press Trends 2008Central & Eastern Europe Market & MediaFact 2008FIPP World Magazine Trends 2008/09IP Television Key Facts 2008

Advertising expenditure 2005
€ 1,447 mill

Media market shares in %

Source: Western Europe Market & MediaFact 2008, CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)
Home/office equipment 323.8
Food and drink 306.8
Pharmaceuticals 272.6
Finance 181.6
Vehicles 170.4
Leisure 121.3
Healthcare 90.4
Supermarkets 76.7
Services 66.8
Education 41.1