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Dobrovského 25
CZ - 170 55 Praha 7
Tel.: +420/2/33 07 11 11
Fax: +420/2/33 07 20 03
e-mail: blahoslav.fort@economia.cz
Internet: www.economia.cz or www.ihned.cz
EBP-contact: Blahoslav Fort
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Editor-in-chief
Eva Hanákova
Tel.: +420233071340
Fax: +4202 33072002
e-mail:
eva.hanakova@economia.cz
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Positioning: Ekonom is the leading Czech business weekly for decision makers, top managers and investors. Ekonom offers uniquenews and scoops from the business sphereand politics, in-debt analysis and provocative commentaries of current economic topics and describes new trends. Ekonom brings service information from special sectors of the economy, science, technology, management, realestate, law. Ekonom introduces top leaguepersonalities not only from the Czech Republic but even from abroad in exclusive interviews.
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Special features: Frequent Industry Supplements, Surveys, IT, R&D, Real Estate,Start-ups and Banking & Finance.
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Frequency
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weekly |
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Format
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210 x 297 mm |
| Year of foundation |
1991 |
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Format
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Economia a.s. |
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Advertising director:
Blahoslav Fort
Tel.: +420/2/33 07 17 00
Fax: +420/2/33 07 27 20
e-mail: blahoslav.fort@economia.cz
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Ad rates 2009 (in €)
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four colour
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| 1/4 page |
5,016 |
| 1/1 page |
9,120 |
| 2/1 page |
17,602 |
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Average share of advertising
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20,5% |
| Agency commission |
15 % |
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Advertising structure
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| It + Communications |
23% |
Finance |
18% |
| Automobile |
14% |
| Consumption |
14% |
| Real Estate/construction |
4% |
Source: TNS Media Intelligence 2008
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| Printed |
29,823 copies |
| Sold |
22,609 copies |
| of which subscriptions |
81% |
Source: ABC CR, 2008
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| Readers overall |
127,000* |
| Readers (executives) overall |
72,000** |
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Household net income*
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| Less than 700 € |
4% |
| 701 € - 1,050 € |
10% |
| 1,051 € - 1,400 € |
5% |
| 1,400 € and more |
29% |
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Education*
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| Primary school |
3% |
| Secondary school (w.o. grad.) |
4% |
| Secondary school (w. grad.) |
39% |
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University degree
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54% |
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Position**
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| Management executives |
59% |
| Professionals |
5% |
| Entrepreneurs with 3+ employees |
7% |
| Qualified employees |
20% |
| Senior civil servants |
9% |
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Decision-makers**
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| Member of Company Management |
79% |
| Member of Company Statutory Bodies |
32% |
Sources:
* Media Projekt 2008
**LAE CR 2008
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| Austria |
iq media marketing GmbH |
| Benelux |
iq media marketing GmbH |
| Germany |
iq media marketing GmbH |
| Scandinavia |
iq media marketing GmbH |
| Switzerland |
iq media marketing GmbH |
| United Kingdom |
Advance International Media |
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