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Dobrovského 25
CZ - 170 55 Praha 7
Tel.: +420/2/33 07 11 11
Fax: +420/2/33 07 20 03
e-mail: blahoslav.fort@economia.cz
Internet: www.economia.cz or www.ihned.cz
EBP-contact: Blahoslav Fort
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Editor-in-chief
Petr Simunek
Tel.: +420/2/33 07 30 01
Fax: +420/2/33 07 2720
e-mail: petr.simunek@economia.cz
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Positioning: Hospodářské noviny is a news -paper for decision makers, top executives and managers on the rise. The daily reports on current affairs, offers insightful analyses and opinion columns putting the world, business, political and social news into context. The newspaper comes with a number of supplements full of useful information for the readers’ professional and personal lives, including the popular life style magazine „Proc ne?!“ and trendy shopping magazine„boutIQue“. |
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Frequency
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daily (Mon. -Fri.) |
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Format
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330 x 490 mm |
| Year of foundation |
1990 |
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Ownership details
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Economia a.s. |
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Advertising director:
Blahoslav Fort
Tel.: +420/2/33 07 17 00
Fax: +420/2/33 07 27 20
e-mail: blahoslav.fort@economia.cz
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Ad rates 2009 (in €)
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black/ white
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| 1/4 page |
7,344 |
| 1/1 page |
14,688 |
| 2/1 page |
24,970 |
| Average share of advertising |
19.9% |
| Agency commission |
15% |
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Advertising structure
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| Consumption |
27% |
Personnel |
17% |
| IT + Communications |
12% |
| Finance |
9% |
| Automobile |
7% |
Source: TNS Media Intelligence 2008
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| Printed |
74,371 copies |
| Sold |
57,390 copies |
| of which subscriptions |
77 % |
Source: ABC CR 2008
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| Readers overall |
205,000* |
| Readers (executives) overall |
120,000** |
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Household net income*
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| Less than 700 € |
2% |
| 701 € - 1,050 € |
10% |
| 1,051 € - 1,400 € |
11% |
| 1,400 € and more |
25% |
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Education*
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| Primary school |
6% |
| Secondary school (w.o. grad.) |
11% |
| Secondary school (w. grad.) |
37% |
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University degree
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46% |
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Position**
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| Management executives |
56% |
| Professionals |
6% |
| Entrepreneurs with 3+ employees |
8% |
| Qualified employees |
20% |
| Senior civil servants |
10% |
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Decision-makers**
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| Member of Company Management |
79% |
| Member of Company Statutory Bodies |
31% |
Sources:
* Media Projekt 2008
**LAE CR 2008
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| Austria |
iq media marketing GmbH |
| Benelux |
iq media marketing GmbH |
| Germany |
iq media marketing GmbH |
| Scandinavia |
iq media marketing GmbH |
| Switzerland |
iq media marketing GmbH |
| United Kingdom |
Advance International Media |
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