..............

DENMARK ::: BØRSEN

Dagbladet Børsen A/S

Montergade 19
DK-1140 Copenhagen K

Tel. +45/33/32 01 02
Fax +45/33/91 10 50

e-mail: leif.beck.fallesen@borsen.dk
Internet: www.borsen.dk
EBP-contact: Leif Beck Fallesen

Editor-in-chief

Leif Beck Fallesen
Tel. +45/33/32 01 02
Fax +45/33/12 24 45
e-mail: leif.beck.fallesen@borsen.dk

 Positioning: Børsen Business Media is recognized as the authority on business, finance and political news in Denmark – agenda setting on a daily basis and regarded as essential reading for Denmark’s business community.

Media platforms: Combined, The Business Daily Børsen, The Børsen Magazines and Børsen Online covers 531,000 persons who represent the most attractive target audience in Denmark from BtB or BtC perspective. (Source: Indes DK/Gallup Marketing 2h. 2008)

Special features: Regular supplements: Food-stock/Health, Private Investor, Digital, Growth Denmark, Media/ Marketing, Business Class, Logistics, Investor Property, Entrepreneurship, Executive (Management, Job vacancies etc.), Weekend (Travel, Cars, Restaurants & Pleasure) and Private Property. 24 magazines –9 BtB oriented titles/themes and 15 BtC lifestyle oriented titles/themes.

Frequency

 daily (Mon. -Fri.)

Format

 tabloid
Year of foundation 1896

Ownership details

 Bonnier Publishing
Group -Sweden

Advertising director:

Allan Hausen
Tel.:+45 72 42 32 52
e-mail: allan.hansen@borsen.dk

Ad rates 2009 (in €)

black/white

four colour
1/4 page 2,240 4,240
1/1 page 9,344 11,344
2/1 page 18,688 20,688

Average share of advertising

 29%
Agency commission 12.5%

Advertising structure
Construction/ Realo Estate 24%
Transport / Traffic 16%
Finance 14%
Consulting 10%
EDP/ Office equipment 9%
Consumer goods 9%
Communication 7%
Graphical/ printing industry 4%
Others 4%
Advertising industry 3%
Printed 78,000 copies
Distributed 77,300 copies
Sold 72,217 copies
of which subscriptions 98%


Source: Swedish Audit Bureau of Circulation 2006
Readers overall 226,000*

Personal income*
(monthly)
Less than 2,200€ 15%
2,200 € - 3,299 € 13%
3,300 € - 4,399 € 21%
4,400 € - 5,499€ 14%
5,500 € - 6,599€ 13%
6,600 € and more 21%

Position**
CEO 75%
Finance 74%
Other managers 62%
Sales/ Marketing 75%
Production/ Logistics 67%

Business Travel**
2+ Air trips 65%
6+ Hotel nights 71%

Sources:
* Index DK/Gallup Marketing 2h. 2008
** EMS Nordic Business
For further information regarding our representatives please contact:
Lene Brandt,
International Advertising Consultant.
Tel.: +45 72 42 31 48;
Email: Lene.Brandt@borsen.dk