..............

FINLAND ::: Economic Data
Area (in qkm) 338,145
Population 5,244,749
Population density (in qkm) 16
Private households 2,366,000
Gross domestic product (GDP) 2006 in bn € 190.2
GDP per capita in € 25,859
GDP structure
   private consumotion 44%
   Ipublic expenditure 23%
   investment 21%
Age structure
less than 15 years 17%
15 - 24 years 13%
25 - 34 years 12%
35 - 44 years 14%
45 - 54 years 15%
55 - 64 years 13%
65 years + 16%
Unemployment rate 2008 6.5%
Inflation rate 2008 3.9%
Exchange rate 1 EUR = 0.6734 USD
TV households 2,265,000
   - with Cable 43%
   - with Satellite 3%
Internet households 1,740,240

Source:
Eurostat, World Press Trends 2008Western Europe Market & MediaFact 2008
CIA Factbook 2009
UNECE (UN Economic Commissionfor Europe) Statistics for Europe and North America 2008
IP Television Key Facts 2008

Print
Number of dailies (2007) 55
- of which national 9
Number of magazines 2,100
Number of outdoor sites 100,000


Televisoin / Audio-visual
Domestic Public Channels 6
Domestic Private Channels/
Forgein Channels with Local Ad Window 17
Number of commercial radio stations 56

Trade publications for marketing and advertising
Markkinointi & Mainonta
Myynti&Markkinointi
Maine

Taxes and legal
VAT rate 22%


Main advertising restrictions

Tabacco:

 Allowed in professional magazines for people working in catering industy

Alcohol:

 Drinks with less than 22% alcohol content can be advertised freely, drinks over that only in professional magazines for people in catering industry
Pharmaceutical:
 Only over-the-counter medicines may be advertised (except in professional medical magazines, where all medicines may be advertised)

Children's:

 Ads may not include children talking about a product

Political:

 May not include negative comments about private individuals

Source: World Press Trends 2008Western Europe Market & MediaFact 2008
FIPP World Magazine Trends 2008/09
IP Television Key Facts 2008

Advertising expenditure 2005
€ 1,315 mill

Media market shares in %

Source: Western Europe Market & MediaFact 2006, CIA Factbook 2007
Top 10 advertising categories
media expenditure in € (mill)

Retail
265.7
Motor vehicles 118.8
Food 88.8
Recruitment 71.0
Property 64.6
Entertainment 47.8
Telecommunication 45.5
Transport/tourism 42.6
Furniture/interiors 36.5
Medicine 36.3