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FINLAND ::: KAUPPALEHTI

Kauppalehti Oy

P.O Box 189
FIN-00101 HELSINKI

Tel.: +358-10-66 51 01
Fax: +358-10-66 52 424

e-mail: hannu.leinonen@kauppalehti.fi
Internet: www.kauppalehti.fi
EBP-contact Hannu Leinonen

Editor-in-chief

Hannu Leinonen
Tel.: +358-10-66 51 01
Fax: +358-10-66 52 424
email: hannu.leinonen@kauppalehti.fi
Positioning: Business and financial daily in Finland.

Special features: Kauppalehti Optio business magazine everysecond week; Kauppalehti extra theme inserts

Frequency

daily (Mon-Fri)

Format

tabloid
Year of foundation 1898

Ownership

ALMA MEDIA OYJ

Advertising director:

Helena Somero
Tel.: +358 10 665 5010
helena.somero@kauppalehti.fi

Ad rates 2009 (in €)

four colour

1/2 page 9,000
1/1 page 15,800
2/1 page 21,600

Agency commission 15%
Advertising structure:
Motor vehicles
IT
Finance & insurance
Public services
Travel
Recruitment
Telecommunication
Construction
Business premises
Distributed 86,654 copies
Readers overall 216,000

Age*

Less than 35 years 13%
35 - 44 years 27%
45 - 54 years 35%
55+ years 25%

Organizational status**

Upper management 20%
Middle management 48%
Experts 32%

Decision-maker status**

Decision-maker 47%
Participant 42%
Others 10%

Gross monthly income**

4,000 € or less 37%
4,001 - 6,000 € 38%
6,001 + € 23%
DNK 2%


Sources:
* National Readership Survey 2008
**TNS Decision Makers Atlas 2008

Benelux Mediacontact International
Denmark Adbizz Denmark ApS
France Affinity Media S.A.
Germany Reinhard International
Norway AnnonsService AB
Sweden AnnonsService AB
Switzerland Reinhard International
United Kingdom Smyth International
USA Lee&Steel Inc.
United Arab Emirates Ivan Montanari Light House Media