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Annankatu 34-36 B
00100 Helsinki
Tel: +358 20 44240
Fax: +358 20 442 4108
e-mail: pekka.seppanen@talentum.fi
Internet: www.talouselama.fi
EBP-contact: Mr. Pekka Seppänen
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Editor-in-chief
Pekka Seppänen
Tel.: +358/20/44 24 482
Fax: +358/20/44 24 108
e-mail: pekka.seppanen@talentum.fi
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Positioning: Talouselämä is the largest business weekly in the Nordic countries and the most prestigious business magazine in Finland. It reaches the highest decision-makers and the people with the highest income offering media environment of undeniable quality for both readers and advertisers. Talouselämä handles the most essential lines of business. It follows up, anticipates, evaluates and provides background information. Content offers a penetrating view of the current business environment.Talouselämä is known by its comprehensive business reports, the best example being they early report on the TOP 500 Companies in Finland. Talouselämä reaches money and power, those who define image values of product brands. It offers first rate media environ-ment for advertisers.
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Special features: Each Talouselämä issue contains special sections on company acquisitions, marketing, investment & finance, management. In addition, some of the most interesting special features include e.g.:Top 500 Companies in Finland, The challengers to the Top 500 and Trends 2009.
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Frequency
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weekly) |
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Format
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magazine |
| Year of foundation |
1938 |
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Ownership
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Talentum Oy |
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International Advertising Sales
Key Account Director:
Tiina Ignatius
Tel.: +358 40 442 4642
e-mail: tiina.ignatius@talentum.fi
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Ad rates 2009 (in €)
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four colour
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black/white
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| 2/1 spread |
18,550 |
14,840 |
| 1/1 page |
9,848 |
7,878 |
| 1/2 page |
6,084 |
4,867 |
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Advertising structure:
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| IT |
25% |
| Other services |
20% |
| Industry/Construction |
15% |
| Banks/Insurance |
10% |
| Consumer durables |
15% |
| Recruitment |
10% |
| Consumer goods |
5% |
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Source: Audit Bureau of Circulation 2008
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| Readers overall |
169,000* |
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Age*
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| Less than 20 years |
2% |
| 20-29 years |
9% |
| 30-39 years |
16% |
| 40-49 years |
27% |
| 50-64 years |
35% |
| 65 years + |
11% |
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Income*
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| (year) |
| +35.000 € |
38% |
| +50.000 € |
42% |
| Less 35.000 € |
11% |
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Position**
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| Top management |
19% |
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Officials
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28% |
| Upper level officials |
15% |
| Entrepreneurs |
7% |
Sources:
* National Readership Survey 2008
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| Belgium |
Publicitas NV. |
| France |
Publicitas France |
| Germany |
Publicitas Germany GmbH |
| Netherlands |
Publicitas B.V. |
| Switzerland |
.Affinity-Prime Media |
| Sweden |
Karning4media AB |
| United Kingdom |
Greg Corbett Associates Ltd |
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