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FRANCE ::: Economic Data
Area (in qkm) 547,030
Population 62,150,775
Population density (in qkm) 112
Private households 25,800,00
Gross domestic product (GDP) 2006 in bn € 195.8
GDP per capita in € 22,020
GDP structure
   private consumotion 57%
   Ipublic expenditure 23%
   investment 20%
Age structure
15 - 24 years 16%
25 - 34 years 16%
35 - 44 years 18%
45 - 54 years 16%
55 - 64 years 14%
65 years + 20%
Unemployment
rate 2008		 7.5%
Inflation rate 2008 3.2%
Exchange rate 1 EUR = 0.6734 USD
TV households 25,284,000
   - with Cable 10.1%
   - with Satellite 19.0%
Internet households 12,744,000

Source:
Eurostat, World Press Trends 2008
Western Europe Market & MediaFact 2008
CIA Factbook 2009, UNECE (UN Economic Commissionfor Europe) Statistics for Europe and North America 2008
IP Television Key Facts 2008

Print
Number of dailies (2007) 95
- of which national 24
Number of magazines 5,583
Number of outdoor sites 108,778

Televisoin / Audio-visual
Domestic Public Channels 10
Domestic Private Channels/
Forgein Channels with Local Ad Window 93
Number of commercial radio stations 16


Trade publications for marketing and advertising
Desicions Marketing
Strategies
CB news

Taxes and legal
VAT rate (2007) 19.6%


Alcohol*:
Permitted with rules

Tabacco:

 Banned by law Advertising to children permitted with rules Over-the-counter drugs permitted *Beer, wines & spirits

Source: World Press Trends 2008Western Europe Market & MediaFact 2008FIPP World Magazine Trends 2008/09IP Television Key Facts 2008

Advertising expenditure 2005
€ 10,158 mill

Media market shares in %

Source: Western Europe Market & MediaFact 2008
CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Distribution
2,767.3
Auto/Transport 2,210.4
Telecommunication 2,028.4
Groceries 1,850.9
Finance/insurance 1,641.4
Culture & leisure 1,607.3
Health & Beauty 1,513.9
Information media 1,214.4
Publishing 1,089.5

Travel/tourism

 1,040.8