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FRANCE ::: LA TRIBUNE

La Tribune Regie

26, rue d'Oradour-sur-Glane
75725 Paris Cedex 15

Tel.: +33 1 40 13 18 23
Fax: +33 1 40 13 18 64

e-mail: cfritz@latribune.fr
jcallumerite@nextregie.fr
Internet: www.latribune.fr
Contact: Chantal Fritz, Jérôme Callu Merite

Editor-in-chief

Eric Izrealewicz
Tel.: +33 1 40 13 13 13
Fax: +33 1 44 82 16 76

 Positioning: France’s reference daily on finance & business, La Tribune provides its readers with key information on all finance and business developments enabling them to make strategic decisions.

Weekly features:
Business managers section:
Monday: Journal du Manager: Marketing, Counselling, IT, Logistics, Legal Issues, Human resources; Gestion d’Actifs – Detailed advice on managing investments and investment products
Saturday: Finances Perso – Helping readers
to manage their money

 Personal agenda section:
Monday: Rendez-vous Perso; Tuesday:
Exhibitions; Wednesday: Cinema; Thursday:
Books; Friday: Theatre – the big screen
Saturday: Journal du Weekend -Wellness
Lifestyle/Investments, New technologies,
Culture

Frequency

 daily (Mon.-Fri.)

Format

 Berliner format
Year of foundation 1985

Ownership details

News Participation Holding


International advertising director
International partnerships

Jérôme Callu Merite
Tel.: +33 1 44 25 35 40
Fax: +33 1 45 54 55 69
e-mail : jcallumerite@nextregie.fr

Ad rates 2009 (in €)

black / white

four colour
1/2 page 17,850 25,000
1/2 page 22,400 32,000
1/1 page - 44,000

Agency commission 15%
Advertising structure
Financial advertising 44%
Services (of which 82% banks + insurance companies) 13%
Communications 4%
IT 3%
Transportation 3%
Distributed 82,193 copies
Sold 78,139 copies
of which subscriptions 55%


Source: OJD DSH 2006
Readers overall 454,000 *
Readers (executives) overall 252,000 **
Sex*
Male 73%
Demale 27%

Household net income**
(annual)
> 42,000 € 42%
Position**
Management executives in companies 82%
Company management 68%
Management executives in companies 82%
Management executives in companies 82%

Sources:
* EPIQ 2008
**IPSOS - La France des cadres actifs 2008
Austria iq media marketing GmbH
Germany iq media marketing GmbH
Italy Laureri Associates
Portugal Publima Publicidade
Spain Luis Andrade
Switzerland MPS
United Kingdom Greg Corbett Associates
Scandinavia RE: Media