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Editor-in-chief
Alain Louyot
Tel.: +33-1-75-55-43-19
Fax: +33-1-75-55-41-22
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Positioning: As a business insider L’Expansion reports with an investigative approach on global and local economic issues as well as analyses managers and company strategies.
Special features:
Flotte d’entreprise
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Frequency
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monthly |
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Format
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202 x 267 mm |
| Year of foundation |
1967 |
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Ownership details
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Groupe Roularta |
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Advertising director:
Constance BucailleTel.:+33 1 75 55 16 49Fax:+33 1 53 91 10 72 e-mail: cbucaille@er-services.fr
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Ad rates 2009 (in €)
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four colour
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| 1/2 page |
16,700 |
| 1/1 page |
20,900 |
| 2/1 page |
41,800 |
Averageshare of advertising pages
per issue |
30% |
| Agency commission |
15% |
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Advertising structure
| Car |
19% |
| Bank & Insurance |
16% |
| Services |
12% |
| Other |
53% |
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| Sold |
159,067 copies |
| of which subscriptions |
60% |
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| Readers overall (executives): |
793,000* |
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Age*
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| Less than 50 years |
50% |
| 50 years + |
50% |
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Income
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| Less than 36,000 € |
30% |
| up to 60,000 € |
20% |
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Position
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| Senior executives |
67% |
| Senior executives in companies |
43% |
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Decision-makers
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| Senior business decision makers in companies |
34% |
| Influencial buyers over 7,500 € |
69% |
Source: IPSOS FCA 2007 *AEPM 2008
Other surveys covering L’Expansion:
AEPM, IPSOS FCA, IPSOS High Income
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| Belgium, |
Roularta Media |
| Germany |
Mercury Publicity |
| Greece |
A&O Media Worldwidee |
| Italy |
Kmedia |
| Scandinavia |
Karnig4Media |
| Spain |
AIM |
| Turkey |
Media Ltd. |
| United Kingdom |
Oliver Smith & Partners |
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