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GERMANY ::: Economic Data
Area (in qkm) 357,021
Population 82,369,552
Population density 230
Private households 40,000,000
Gross domestic product (GDP) 2008 in bn € 2513.2
GDP per capita 2008 in € 23,434
GDP structure
   private consumption 57%
   public expenditure 18%
   investment 19%
Age structure
Under 6 5%
6-15 years 9%
15 - 25 years 12%
25 - 45 years 28%
45 - 65 years 26%
65 years + 20%
Unemployment
rate 2008		 7.9%
Inflation rate 2008 2.8%
Exchange rate 1 EUR = 0.6734 USD
TV households 34,990,000
   - with Cable 52.3%
   - with Satellite 51.8%
Internet households 68.2

Source:
Eurostat, World Press Trends 2008,
Western Europe Market & MediaFact 2008, CIA Factbook 2009
UNECE (UN Economic Commission for Europe) Statistics for Europe and North
America 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 364
- of which national 10
Number of magazines 6,099
Number of 

outdoor sites

 344,690
 

Television/ Audio-visual
Domestic Public Channels 17
Domestic Private Channels/
Forgein Channels with Local Ad Window 31
Number of commercial radio stations 344

Trade publications for marketing and advertising

Absatzwirtschaft
W & V Media
new business
turi2.de
text intern
Horizont
Werben & Verkaufen
Der Kontakter
Media Spectrum
Kress report
Tele Talk
VCP-Mediaquote
Taxes and legal
VAT rate 19%


Main advertising restrictions

Tobacco:

Restricted in outdoor, trade
magazines and cinema.

Tobacco:

Advertising in cinema is not allowed
before 18.00, and on TV not before 17.00.

Pharmaceutical:

 Advertising for OTC products
allowed on TV and radio only.

Political:

 Only allowed during Bundestag and European elections

Source: World Press Trends 2008
Western Europe Market & MediaFact 2008
FIPP World Magazine Trends 2008/09
IP Television Key Facts 2008

Advertising expenditure 2007
€ 18,819 mill

Media market shares in %

Source: Western Europe Market &
MediaFact 2008, CIA Factbook
Top 10 advertising categories
media expenditure in € (mill)

Trade organisations .............1,903.4
Auto .....................................1,548.4
Newspaper ads ....................1,263.7
Consumer mags ads ..............996.2
Telecommunications ...............856.6
Other media/publishers ..........625.2
Pharmaceuticals .....................622.3
Financial services ...................610.5
Confectionery .........................592.0
TV advertising .........................505.2