 |
Kasernenstraße 67
D-40213 Düsseldorf
Tel.: +49 211 887 1067
Fax: +49 211 887 97 1067
e-mail: j.liebler@vhb.de
Internet: www.vhb.de
EBP-contact: Joachim Liebler
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Editor-in-chief
Bernd Ziesemer
Tel.: +49-211-88 72 165
Fax: +49-211-88 79 72 165
e-mail: b.ziesemer@vhb.de |
Positioning: Handelsblatt enjoys a unique and outstanding status in the German newspaper market. As the leading national business and financial daily, Handelsblatt’s coverage of global business is second to none among German newspapers.
Special features: Perspektiven – job and business (on Fri.), Legal Success (supplement, 6 times a year), News am Abend (daily p.m. online update), CrossMedia offers.
Internet site: www.iqm.de
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|
Frequency
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daily (Mon.-Fri.) |
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Format
|
broadsheet 371 x 528 mm |
| Year of foundation |
1946 |
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Ownership details
|
Dieter von Holtzbrinck
Medien GmbH |
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|
 |
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Advertising director:
Mike Bödger
Tel.: +49 211 887 1301
Fax: +49 211 887 1300
e-mail: mike.boedger@iqm.de
Intern. advertising director:
Robert Breen
Tel.: +49-211-8871 331
Fax.: +49-211-887971 331
e-mail: robert.breen@iqm.de
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Ad rates 2009 (in €)
|
|
four colour
|
| 1/2 page |
20,328 |
29,383.20 |
| 1/1 page |
40,700 |
58,800.00 |
| 2/1 page |
81,400 |
117,600.00 |
| Average number of advertising pages per issue |
21% |
| Agency commission |
15% |
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Advertising structure:
|
| Finance |
30% |
| Services |
11% |
IT+Communication |
7% |
| Automotive |
6% |
| Companies |
5% |
| Tourism |
3% |
|
|
 |
 |
| Distributed |
157,097 copies |
| Sold |
145,882 copies |
| of which subscriptions |
61% |
Source: IVW 2006
|
| Readers overall |
354,000 * |
| Readers (executives) overall |
287,000** |
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Household net income*
|
| (monthly) |
| 2,500 € - 3,000 € |
13% |
| 3,000 € and more |
55% |
|
Position**
|
| Self-employed |
13% |
| Management executives |
80% |
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Decision-makers**
|
| Company management |
41% |
| Administration/IT |
42% |
Sources:
*AWA 2008 (Allensbacher Werbeträger Analyse)
**LAE 2007 (Leseranalyse Entscheidungsträger)
Other surveys covering Handelsblatt:
AWA First Class; AG MA; Media Analysis ACTA; Computer
and Telecommunications Analysis; FC:Financial Community
|
 |
| Bulgaria |
ADIA Advertising Agency |
| Croatia |
MASMEDIA |
| Czech Republic |
Dr. Slavomír Malickay |
| France |
iq media marketing |
| Greece |
A&O Media Worldwide |
| Hungary |
Ad Box Kft. |
| Italy |
K. media |
| Poland |
iq media marketing |
| Slovakia |
Dr. Slavomír Malickay |
| Spain |
Publicidad Internacional |
| Turkey |
D-Project |
| United Kingdom |
Advance International Media |
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