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GREECE ::: Economic Data
Area (in qkm) 131,940
Population 10,722,816
Population density 85
Private households 3,780,000
Gross domestic product (GDP) 2008 in bn € 244
GDP per capita 2008 in € 22,088
GDP structure
   private consumption 71%
   public expenditure 17%
Age structure
13-17 years 8%
18-24 years 14%
25-34 years 21%
35-44 years 19%
45-54 years 17%
55-70 years 22%
Unemployment
rate 2008		 8.0%
Inflation rate 2008 4.2%
Exchange rate 1 EUR = 0.6734 USD
TV households 3,224,372
   - with Cable 1.3%
   - with Satellite 5.9%
Internet households 1,116,000

Source:
Eurostat; World Press Trends 2008;
Central & Eastern Europe Market & MediaFact 2008, CIA Factbook 2009
UNECE (UN Economic Commission for Europe) Statistics for Europe and North
America 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 45
- of which national 42
Number of magazines 3,200
Number of 

outdoor sites

 26,000
 

Television/ Audio-visual
Domestic Public Channels 3
Domestic Private Channels/
Forgein Channels with Local Ad Window 6
Number of commercial radio stations 400


Trade publications for marketing and advertising
Advertising Week
Taxes and legal
VAT rate 19%

Main advertising restrictions

Tobacco:

 Banned on TV and radio

Alcohol:

 Not allowed before 18:00 on radio and 19:00 on TV

Children's:

 Not allowed before 22:00 on TV

Source: World Press Trends 2008
Central & Eastern Europe Market & MediaFact 2008
FIPP World Magazine Trends 2008/09
IP Television Key Facts 2008

Advertising expenditure 2007
€ 2,696 mill

Media market shares in %

Source: Central & Eastern Europe Market & MediaFact 2008, CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Mobile telephony 		194.1
Banks 179.6
Cars 137.3
Clothing 108.7
Public sector 102.6
Telephony & internet 87.7
Car dealers 86.6
Dairy products 82.0
Transport 78.1

Alcohol

 73.7