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44, Vas. Georgiou & Kalvou Street
GR- 15233 Athens - Greece
Tel.: +30/210/67 47 881-9
Fax: +30/210/67 47 893
e-mail: mail@kerdos.gr
Internet: www.kerdos.gr
EBP-contact:
Margarita Alamanou - Polychroni
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Editor-in-chief
Dimitris Evangelodimos
Tel.: +30/210/67 47 881
Fax: +30/210/67 47 893
e-mail: chief@kerdos.gr
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Positioning: With 24 year experience and respect to the readers, “KERDOS” offers with consequence a complete and valid daily briefing. “KERDOS” was redesigned in September 2008, making a dynamic reappearance and conquered eventhe most exigent readers. It is being continu-ously updated with new services and it consti-tutes an essential tool to the economic, political and enterprising world.
Special features of daily ”Kerdos“:
• Real Estate (on Tue.)
• Management (on Wed.)
• Med & Business (on Thu.)
• Commerce (on Fri.)
• Tendencies (on Sat.)
• Portfolio (on Sun.)
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Special editions (inserted into the newspaper) per year:
45 special editions concerning the main in-dustries of Greek and international economy. (Manufacturing, Shipping, Technology, Financial Sector, Telecommunications, Constructions,etc.)
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Frequency
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daily (Tue.-Sun.) |
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Format
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290 x 360 mm) |
| Year of foundation |
1985 |
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Ownership details
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Kerdos Publishing S.A. President and Managing Director: M. Alamanou – Polychroni |
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Advertising Director:
Kostas Karmani
Tel.: +30/210/67 81 540
Fax: +30/210/67 56 661
E-mail: karmani@kerdos.gr
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Ad rates 2009 (in €)
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black/white
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four colour
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| 1/2 page |
2,871 |
3,564 |
| 1/1 page |
5,742 |
7,128 |
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Advertising structure
| Finance |
40% |
| IT & communications |
25% |
| Industry |
25% |
| Shipping & transportation |
10% |
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| Distributed |
26,000 copies |
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| Readers overall |
58,000 |
| Readers (executives) overall |
46,000 |
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Age
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| 18-34 years |
18% |
| 35-44 years |
25% |
| 45-54 years |
31% |
| 55-70 years |
26% |
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Education status
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| Upper (graduate/post-graduate) |
52% |
| Upper |
44% |
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Position
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| Owners of companies/Top management |
44% |
| Executives |
10% |
| Managers |
20% |
| Self-employed/Scientists |
26% |
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Decision-makers
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| Industry |
18% |
| Commerce |
35% |
| Services |
47% |
Sources:
FOCUS-LEADER,FOCUS BARI 2009 A
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