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205, Lenorman Street
GR-104 42 Athens
Tel.: +30/1/51 98 000
Fax: +30 210 5146078
e-mail: info@naftemporiki.gr
Internet: www.naftemporiki.gr
EBP-contact: Marietta G. Athanassiades
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Editor-in-chief
Dionisis Kefalakos
e-mail: dkef@naftemporiki.gr
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Positioning: The first financial newspaper in Greece and one of the largest in circulation and readership. Daily publication in co-operation with the Wall Street Journal Europe.
Special features: A large number of supplements covering all aspects of the economic and business environment. Also has a very popular website.
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Frequency
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daily (Mon.-Sat.) |
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Format
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tabloid |
| Year of foundation |
1924 |
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Ownership details
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P. Athanassiades & Co. S.A. |
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Commercial Director:
Ioannis Liotos
Tel.:+30 210 51 98 148
Fax:+30 210 51 46 035
e-mail: ilitios@naftemporiki.gr
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Ad rates 2009 (in €)
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four colour
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| 1/2 page |
3,700 |
| 1/1 page |
7,000 |
| 2/1 page |
12,000 |
| Average share of advertising pages per issue |
3.5% |
| Agency commission |
20% |
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Advertising structure
| Services |
32% |
| Industry |
25% |
| Banks |
22% |
| Commerce |
21% |
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| Distributed |
30,000 copies |
| Sold |
20,000 copies |
| of which subscriptions |
85% |
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| Readers overall (daily)* |
68,000 |
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Sex
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| Male |
58.5% |
| Female |
41.5% |
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Age*
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| 25-34 years |
51.5% |
| 35-54 years |
24.7% |
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Social and economic class*
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| upper |
52.6% |
| middle |
33.8% |
| mid/low |
13.6% |
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Education status
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| upper (university) |
65.7% |
| middle (high school) |
26.7% |
| mid/low |
7.6% |
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The first choice of Top Executives**
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| C-Suite |
44.2% |
| Director/VP/Other Senior Mgt |
64.6% |
| HofD/Other Executive |
43.9% |
Sources:
*BARI FOCUS 2008 B
**BE:2008 Business Elite
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| Germany |
iq media marketing |
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