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6-8 Vlahava Street
GR-10551 Athens
Tel.: +302103314714
Fax: +302103252 283
e-mail: editor@oikonomiki.gr
Internet: www.oikonomiki.gr
EBP-contact:
Alexandra C. Vovolinis-Laskaridis
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Editor-in-chief
Alexandra C. Vovolinis-Laskaridis
Tel. +30-210-33 14 714
Fax +30-210-32 30 740
vovolini@oikonomiki.gr
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Positioning: A monthly business magazine with in-depth financial analysis. Its editorials and articles cover a broad range of domestic and international business topics.
Special features: The magazine holds the “Economist” copyright since 1975. Two extra publications: “Business File – Greek Special Survey Series” reports on sectors of the Greek economy (quarterly publication). “Business File Newsletter – Greece and Southeast Europe” reportson the economic and financial matters of the region (monthly publication).
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Frequency
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monthly |
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Format
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210 x 280 mm |
| Year of foundation |
1934 |
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Ownership details
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Kerkyra Publications Ltd. |
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Advertising Director:
Maria Kelepouri
Tel.:+30 210 33 14 714
Fax:+30 210 32 30 663
e-mail: mkelepouri@economia.gr
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Ad rates 2009 (in €)
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black/white
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four colour
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| 1/2 page |
2,000 |
2,500 |
| 1/1 page |
3,200 |
3,700 |
| 2/1 page |
5,300 |
7,000 |
| Average number of advertising pages per issue |
20% |
| Agency commission |
20% |
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Advertising structure
| Services |
25% |
| Industry |
30% |
| Commerce |
25% |
| Banks |
20% |
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| Distributed |
18,500 copies |
| Sold |
15,500 copies |
| of which subscriptions |
70% |
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| Readers overall |
45,000 |
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Age*
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| 14-34 years |
24.4% |
| 35-54 years |
44.9% |
| 55 years + |
30.6% |
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Income
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| 4,000 € |
7.4% |
| 4,000 - 8,000 € |
35.9% |
| 8,000 CHF and more |
56.7% |
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Position
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| Employee |
31.1% |
| Superior |
31.5% |
| Self employed |
11.7% |
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Decision-makers
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| Leader |
8.6% |
| Top leader |
16.6% |
Sources:
Focus/Leader Media Survey
Amer Nielsen Research
Business Readership Survey
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