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Via Burigozzo, 5
I - 20122 Milan
Tel. +39/02 58 21 91
Fax +39/02 58 31 75 98
e-mail: gcapolino@class.it
Internet: www.classeditori.it/periodici.asp
EBP-contact: Gabriele Capolino
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Editor-in-chief
Paolo Panerai
Tel.: +39-02-58 21 92 09
Fax: +39-02-58 31 75 98
e-mail: vcomastri@class.it
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Positioning: Capital is a men’s magazine, specialised in Money, Economy, Leisure and Habits. Target: men in the upper class. With the highest purchasing power, it is the most interesting target for advertisers in Italy.
Special features: Budget familiare: A pocket book that helps to keep in order the family accountancy. Capital per Lei: A special issue for women, about fashion, style, habits. Capital the Best: all the best product of the year on a special December issue.
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Frequency
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monthly |
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Format
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215 x 276 mm |
| Year of foundation |
1980 |
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Ownership details
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The masthead has been founded in 1980 by Paolo Panerai. Since September 2005 the magazine is part of the portfolio of publications of Class Editori, having been acquired by Rcs Periodici S.p.A. |
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Managing director:
Massimo Bergia
Tel.: +39 02 57 37 171
Fax:+39 02 57 37 17 290
e-mail: mbergia@prspubbl.it
Advertising director:
Gaddo della Gherardesca
Tel.: +39 02 57 37 17 1
Fax: +39 02 57 37 17 29 0
e-mail: GDellagherardesca@prspubbl.it
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Ad rates 2009 (in €)
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four colour
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| 1/2 page |
15,000 |
| 1/1 page |
30,000 |
| 2/1 page |
58,000 |
| Average share of advertising pages per issue |
39% |
| Agency commission |
15% |
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| Printed |
138,504 copies |
| Sold |
84,402 copies |
| of which subscriptions |
20,883 copies |
Source: ADS Feb `06 - Jan `07
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| Readers overall |
252,000 |
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Age
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| 25-34 years |
20.8% |
| 35-44 years |
29.5% |
| 45-54 years |
22.0% |
| 55-64 years |
12.5% |
| 65 years + |
10.1% |
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income
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| Less than 2,650 € |
55.6% |
| 2,650 € - 3,250 € |
16.2% |
| 3,251 € - 3,850 € |
11.7% |
| 3,851 € - 5,000 € |
11.0% |
| 5,000 € and more |
5.5% |
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Position
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Self-employed +
Management Executives
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24.4% |
| Employees |
21.0% |
| Students |
5.0% |
| Dealers |
7.4% |
Sources: *Audipress 2008/II
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