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Via Burigozzo 5
I-20122 Milano
Tel.: +39-02 58 21 91
Fax: +39-02 58 31 75 98
e-mail: quotidiani@class.it
Internet: www.milanofinanza.it
EBP-contact: Gabriele Capolino
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Editor-in-chief
Paolo Panerai
Tel.: +39-02-58 21 91
Fax: +39-02-58 31 73 76
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Positioning: Milano Finanza is the most reliable, independent and specialized financial and business newspaper in the country. Milano Finanza reports on stock markets’ performances, through a number of state-of-the-art publishing telecommunication technologies. Inspired by the Anglo-Saxon economic and financial newspapers’ style, it always delivers independent and accurate information.
Special features: Gestione: A section entirely dedicated to asset-management, addresses the information needs of readers wishing to learn more about private banking and personal wealth management services. Nel Mattone: A section with news and expert insight to tailor the needs of real estate operators, including analysts and brokers. Il Trader: useful information for who manages personally his own assets. Milano Finanza Personal shows how even economic and financial issues can improve people’s own life.
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Frequency
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weekly (Sat.) |
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Format
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tabloid (360 x 290 mm) |
| Year of foundation |
1986 |
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Ownership details
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Public listed Company on the Italian Stock Market |
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Advertising contact:
Stefano Maggini
Tel.: +39-02-58 21 95 18
Fax: +39-02-58 21 95 60
e-mail: smaggini@class.it
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Ad rates 2007 (in €)
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four colour
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| 1/2 page |
36,500 |
| 1/1 page |
73,000 |
| 2/1 page |
146,000 |
| Average share of advertising |
30% |
| Agency commission |
15% |
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Advertising structure
| Finance |
34% |
| Fashion |
22% |
| IT & communications |
13% |
| Services |
13% |
| Automotive |
6% |
Source: Internal Source
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| Distributed |
173,386 copies |
| Sold |
104,189 copies |
| of which subscriptions |
47% |
Source: ADS Nov.‘07 - Oct.‘08
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| Readers overall |
343,000 |
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Household net income (monthly)
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| 2,561 -3,250 € |
17% |
| 3,251 -3,850 € |
12% |
| 3,851 -5,000 € |
14% |
| 5,000 € and more |
11% |
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Position
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| Entrepreneur |
26% |
| Manager |
21% |
| Retailer |
6% |
| Account |
3% |
Sources: AUDIPRESS 2008/I
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| Belgium&Netherlands: |
AD International |
| France |
Affinity Media |
| Germany |
IMV International media service |
| Spain |
AIM About International Media |
| Switzerland |
Intermag Publicitis Service International |
| United Kingdom |
Prime Media International |
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