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LITHUANIA ::: Economic Data
Area (in qkm) 65,300
Population 3,565,205
Population density 52
Private households 1,356,800
Gross domestic product (GDP) 2008 in bn € 32.9
GDP per capita 2008 in € 12,391
GDP structure
   private consumption 65%
   public expenditure 20%
   investment 23%
Age structure
less than 15 years 21%
15 - 24 years 12%
25 - 34years 14%
35 - 44 years 15%
45 - 54 years 12%
55 - 64 years 13%
65 years + 14%
Unemployment
rate 2008		 4.8%
Inflation rate 2008 11.1%
Exchange rate 1 USD = 0.6734 EUR
1 USD = 2.3251 LTL!
TV households 1,338,300
   - with Cable 46.6%
Internet households 47.1%

Source: Eurostat, World Press Trends 2008,Central & Eastern Europe Market & MediaFact 2008CIA Factbook 2009, UNECE (UN Economic Commission for Europe) Statisticsfor Europe and North America 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 24
- of which national 12
Number of magazines 484
Number of outdoor sites 7,900
 

Television/ Audio-visual
Domestic Public Channels 2
Domestic Private Channels/
Forgein Channels with Local Ad Window 12
Number of commercial radio stations 420
Taxes and legal
VAT rate (2007)
18%
Main advertising restrictions

Alcohol:

 Banned on TV from 06.00-23.00.

Pharmaceutical:

 OTC only.

Tobacco:

 Banned
Political:
 Restricted.
Children´s:
 No direct ads to children.

Source: World Press Trends 2008
Western Europe Market & MediaFact 2008FIPP World Magazine Trends 2008/09
IP Television Key Facts 2008

Advertising expenditure 2007
€ 424 mill

Media market shares in %

Source: Central and Eastern Europe Market & MediaFact 2008, CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Communication
281.1
Food 30.5
Soft drinks 23.9
Clothes/shoes/accessories 23.6
Leisure/culture/entertainment 11.4
Business & property 7.8
Cosmetics/skincare 7.6
Transport 7.1
Medicine 0.1