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NETHERLANDS ::: Het Financieele Dagblad

FD Mediagroep

Prins Bernhardplein 173
1097 BL Amsterdam, P.O. Box 216
1000 AE Amsterdam

Tel.: +31 20 59 28 649
Fax: +31 20 59 28 8554

e-mail: info@fdmediagroep.nl
Internet: www.fdmediagroep.com
EBP-contact: Dylan Schuitemaker

Editor-in-chief

Ulko Jonker
Tel.: +31(0)20-5928715
e-mail: ujonker@fd.nl

Positioning: Het Financieele Dagblad is the major source of news for everyone in the Netherlands who needs the best economic and business information. Every day, with inimitable style, the paper gives meaning to world events from a business economics perspective.

Special features: Weekend magazine ‘FD Persoonlijk’: a full colour magazine on tabloid format inserted in the newspaper on Friday for
subscribers and available at the newsagents with the Saturday edition.

Frequency

daily (Mon.-Sat.)

Format

broadsheet
Year of foundation 1796

Ownership details

Het Financieele Dagblad
Holding B.V.

Advertising director:

Hylke van der Meer
Tel.: +31 20 592 8647
e-mail: hmeer@fd.nl

Ad rates 2009 (in €)

four colour

1/1 page 9,675
1/2 page 19,080
1/4 page 37,620

Average share of advertising 21%
Agency commission 15%

Advertising structure

Banking & Finance 29%
Business Services 17%
IT & Telecommunications 16%
Transportation 10%
Personnel 8%
Real Estate 7%
Retail 4%
Others 9%
Total circulation (Q4 2008) 68,706 copies
of which subscriptions 60,849 copies
Readers overall 175,000

Income

Socio-economic class –
high (W1)
63%
Socio-economic class –
high/average (W1, W2, W3)
90%
Income class – high 66%
Gross income higher than
57.000 € per year
41%

Education

Executive function 35%
Education level –
higher vocational, university
37%

Investment

Investment in stocks 77%
Accomodation
Own home of value
higher than 350.000 €
42%
Travel
Took a flight in the past
year (business/personal)
50%
Owns two or more cars 50%
Belgium Publicitas Media S.A.
France Publicitas S.A.
Germany iq media marketing
Italy Siper Media
Spain B2B Communication
Switzerland Adnative S.A.
UK Christopher C. Stevens Associates