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NORWAY ::: Economic Data
Area (in qkm) 323,802
Population 4,644,457
Population density 15
Private households 2,064,841
Gross domestic product (GDP) 2008 in bn € 325.3
GDP per capita 2008 in € 38,721
GDP structure
   private consumption 39%
   public expenditure 20%
   investment 21%
Age structure
less than 15 years 19%
15 - 24 years 13%
25 - 34 years 13%
35 - 44 years 15%
45 - 54 years 13%
55 - 64 years 12%
65 years + 15%
Unemployment
rate 2008		 2.5%
Inflation rate 2008 3.4%
Exchange rate 1 USD = 0.6734 EUR
1 USD = 5.6361 NOK
TV households 2,105,000
   - with Cable 47.9%
   - with Satellite 30.3%
Internet households 1,726,100

Source: Eurostat, World Press Trends 2008,Western Europe Market & MediaFact 2008, CIA Factbook 2009UNECE (UN Economic Commission for Europe) Statistics for Europe and NorthAmerica 2008, IP Television Key Facts 2008

Print
Number of dailies 74
- of which national 8
Number of magazines 308
Number of  outdoor sites 33,107


Audio-visual
Domestic Public Channels 3
Domestic Private Channels/
Forgein Channels with Local Ad Window 17
Number of commercial radio stations 3

Trade publications for marketing and advertising


Kampanje

Taxes and legal
VAT rate
19%

Main advertising restrictions

Tobacco/Alcohol

 Banned.

Pharmaceutical::

 Some limitations.

Children´s::

 Some limitations.
Political:
 Some limitations.

Source:
World Press Trends 2008Western Europe Market & MediaFact 2008FIPP World Magazine Trends 2008/09IP Television Key Facts 2008

Advertising expenditure 2007
€ 3,123 mill

Media market shares in %

Source: Western Europe Market & MediaFact 2008, CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Chains		 537.9
Retail 212.2
Cars 176.5
Telecommunications 155.2
Entertainment 137.1
Transport 65.5
Travel/travel agencies 61.8
Clothes/shoes 59.2
Banking/finance/insurance 57.8
Packaged food/goods. 55.5