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P.O. Box 444 Vinderen
NO-0319 Oslo
Tel.: +47-23296500
Fax: +47-23296594
email: wenche@kapital.no
Internet: www.hegnar.no
EBP-contact: Wenche Wollmann
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Editor-in-chief
Trygve Hegnar
Tel.: +47-23296500
Fax: +47-23296501 |
Positioning: Kapital is Norway's leading busi-ness and finance magazine with behind-the-scenes coverage, investigative reporting andinsightful stock market recommendations. A high-temperature cure for indifference thatsets the agenda for decision-makers in Norwegian business.
Special features: Kapital Reise: Twice a year.Luxury lifestyle magazine that celebrates theart of travel –both business and leisure –inan intelligent and inspiring way.
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Frequency
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fortnightly |
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Format
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210 x 275 mm |
| Year of foundation |
1971 |
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Ownership details
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Hegnar Media AS |
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Advertising director:
Wenche Wollmann
Tel.: +47-23296568
Fax: +47-23296594
email: wenche@kapital.no
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Ad rates 2009 (in €)
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black/white
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four colour
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| 1/2 page |
3,691 |
3,965 |
| 1/1 page |
6,290 |
6,958 |
| 2/1 page |
11,704 |
12,589 |
| Average share of advertising pages |
40% |
| Agency commission |
3% |
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| Distributed |
38,000 copies |
| Sold |
32,109 copies |
| of which subscriptions |
80% |
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| Readers overall |
294,000 |
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Age
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| 20-29 years |
11% |
| 30-39 years |
21% |
| 40-49 years |
20% |
| 50-59 years |
21% |
| 60-69 years |
11% |
| 70 years + |
13% |
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Household net income
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| (monthly) |
| 0-2,406 € |
5% |
| 2,406 - 3,845 € |
15% |
| 3,845 - 5,767 € |
22% |
| 5,767 - 7,690 € |
19% |
| 7,690 €and more |
33% |
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Position
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| Self-employed |
13% |
| Management executives |
38% |
Sources: Synovate Tradepress Survey 2008
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| Austria |
iq media marketing GmbH |
| Germany |
iq media marketing GmbH |
| Switzerland |
iq media marketing GmbH |
| UK |
Oliver Smith & Partners |
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