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POLAND ::: Economic Data
Area (in qkm) 312,679
Population 38,500,696
Population density 122
Private households 14,164,315
Gross domestic product (GDP) 2008 in bn € 379.2
GDP per capita 2008 in € 11,987
GDP structure
   private consumption 61%
   public expenditure 17%
   investment 22%
Age structure
less than 15 years 16%
15 - 24 years 16%
25 - 34 years 16%
35 - 44 years 13%
45 - 54 years 15%
55 - 64 years 11%
65 years + 13%
Unemployment
rate 2008		 9.7%
Inflation rate 2008 4.2%
Exchange rate 1 USD = 0.6734 EUR
1 USD = 2.3 PLN
TV households 13,540,000
   - with Cable 35.7%
   - with Satellite 18.8%
Internet households 13,300,000

Source: Eurostat, World Press Trends 2008,Central & Eastern Europe Market & MediaFact 2008, CIA Factbook 2009UNECE (UN Economic Commission for Europe) Statistics for Europe and NorthAmerica 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 51
- of which national 13
Number of magazines 1,917
Number of  outdoor sites 114,504


Audio-visual
Domestic Public Channels 22
Domestic Private Channels/
Forgein Channels with Local Ad Window 103
Number of commercial radio stations 250

Trade publications for marketing and advertising


Media Polska

Taxes and legal
VAT rate (2007)
22%

Main advertising restrictions

Tobacco

 Banned.

Alcohol

 Only beer, and this is restricted.

Pharmaceutical::

 OTC only.

Children´s::

 Banned.
Political:
 No restrictions.

Source:
World Press Trends 2008
Central & Eastern Europe Market & MediaFact 2008
FIPP World Magazine Trends 2008/09
IP Television Key Facts 2008

Advertising expenditure 2007
€ 2,041 mill

Media market shares in %

Source: Western Europe Market & MediaFact 2008, CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Telecommunication
467.3
Healthcare products 371.5
Transport 275.2
Department stores 223.1
Banks 218.1
Transport 197.0
Books/publishers 129.1
Wholesalers and shops 128.5
Chocolate 111.6
Haircare products 103.6
Milk products