..............

POLAND ::: FORBES

AXEL SPRINGER POLSKA Sp. z o. o.

Ul.Domaniewska 52
02-672 Warsaw

Tel.: +48-22 23 20 000

www.forbes.pl
forbes@axelspringer.pl
EBP-contact: Jerzy Karwelis
jerzy.karwelis@axelspringer.pl

Editor-in-chief

Kazimierz Krupa
Tel.: +48/22/2321170
Fax: +48/22/2325528
e-mail: kazimierz.krupa@axelspringer.pl
Positioning: Forbes Poland is country’s no. 1 business monthly magazine. It’s editorials and articles cover a broad range of business topics, but mainly are focused on Polish entrepreneurs abnd their achievements. Publishing regular rank lists.

Special features: monthly reports

Frequency

monthly

Format

207 x 265 mm
Year of foundation 1917, Polish edition 2005

Ownership details

Axel Springer
Polska Sp. z o. o

Advertising director:

Mariusz Wasinski
Tel.: +48-226084300
Fax: +48-226084016
mariusz.wasinski@axelspringer.pl

Deputy Advertising director:

Mariusz Wasinski
Tel.: +48-226084300
Fax: +48-226084016
mariusz.wasinski@axelspringer.pl

Ad rates 2007 (in PLN)

four colour

1/2 page 29,000
1/1 page 52,500
2/1 page 92,500

Average share of advertising 25%
Agency commission 15%

Advertising structure

Real Estate 19%
Financial services 17%
Automotive 14%
Clothes 18%


Source: Expert - Monitor, 2008

Distributed 69,834 copies
Sold 40,401 copies
of which subscriptions 4,962 copies


Source: ZKDP, circulation, RPR, subscription, I-XI 2008

Readers overall 185,000

Income (monthly

up to 1,000 PLN %
1,001 - 2,000 PLN 48%
2,001 - 3,000 PLN 48%
over 3,000 PLN 41%

Socio-ocupational Status

Professionals & officials 34%
Semi-professionals & other non-manual workers 18%
Owners of private companies 15%
Sales, service, & skilledmanual workers 10%

Self-estimation of financial family status

Not enough money for basic needs 4%
Enough money for standard needs 49%
Enough money for all expenses 40%

Hard to say

6%


Source: PBC, Average Issuer Readership, I-XII 2008

Germany iq media marketing GmbH