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Kijowska 103-738
Warsaw
Tel.:+48223339999
Fax: +48223339998
e-mail: puls@pb.pl
Internet: www.pb.pl
EBP-contact: Arkadiusz Dawid
a.dawid@pb.pl
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Editor-in-chief
Tomasz Siemieniec
Tel.: +48 22 333 9810
e-mail: t.siemieniec@pb.pl |
Positioning: Puls Biznesu, published by the Swedish media group Bonnier AB, is Poland’s leading Business and Financial Management newspaper. It provides the latest business information and financial & stock exchange analysis helping executives in medium and large size companies to run their business successfully.
Special features: Gazele Biznesu – ranking of small and medium companies, Filary Polskiej Gospodarki – medium and large companies
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plebiscite, Giants of Central Europe - ranking. Sector suplements: Energetics, Mining, Chemistry. Magazine suplements: Telecommunication, ERP Systems, Quality Management
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Frequency
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daily (Mon.-Fri.) |
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Format
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245 x 381 mm |
| Year of foundation |
1996 |
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Ownership details
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Bonnier Business Press |
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Advertising director:
Krzysztof Zarzeczny
Tel.: +48 22 333 98 98
Fax:+48 22 333 98 99
e-mail: k.zarzeczny@pb.pl
International Sales
Urszula Oziebło
Tel.: +48 22 333 98 80
Fax:+48 22 333 98 99
e-mail: u.ozieblo@pb.pl
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Ad rates 2009 (in PLN)
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four colour
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| 1/2 page |
16,000 |
| 1/1 page |
27,500 |
| 2/1 page |
49,000 |
| Average share |
18% |
| Agency commission |
15% |
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Advertising structure
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| Finance & Marketing |
21% |
| Office & Home |
14% |
| Automotive & Transport |
14% |
| Entertainment, Culture, Education |
9% |
| Telecommunication |
3% |
Source: Expert Monitor Research, December 2008
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| Distributed |
27,107 copies |
| Sold |
23,643 copies |
| of which subscriptions |
83% |
Source: ZKPD December 2008
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| Readers overall |
116,757 |
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Net income
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| (monthly in pln) |
| 1.000-2500 |
9.9% |
| 2.501+ |
64.8% |
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Position
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| Directors, managers, high officials |
21.3% |
| Professionals (executives) |
27.1% |
| Owners of private companies |
12.8% |
| Supervising work of other employees |
70.7 |
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Responsibility field
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Strategic planning and
business development |
19.6% |
| Finance |
14.5% |
| Sales |
12.6% |
Source: MillwardBrown SMG/KRC PRO Research,October 2008; PBC Resaerch 2008
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| Austria |
Publimedia Intern. Verlagsvertretungen GmbH |
| Benelux |
Mediacontact International |
| Germany |
Mercury Publicity GmbH |
| France |
SREGIE International Advertising |
| Sweden |
Annons Service |
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