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Rua Gonçalo Cristóvao, 111 – 6?
P-4049-037 Porto
Tel.: +351 223399-400
Fax: +351 222058-098
e-mail: ve@vidaeconomica.pt
Internet: www.vidaeconomica.pt
EBP-contact: Joao Luis de Sousa
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Editor-in-chief
Joao Luis de Sousa
Tel.: +351223399-437
Fax: +351222058-098
e-mail: jlsousa@vidaeconomica.pt
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Positioning:
Business and financial weekly for industry and the business community.
Special features:
Auditing and consulting, IT, Insurance, Car industry, R&D, Real Estate, The World in 2008
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Frequency
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weekly |
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Format
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420 x 290 mm |
| Year of foundation |
1983 |
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Ownership details
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Vida Economica
Editorial, SA |
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Advertising director:
Sonia Cardoso
Tel.: +351223399-400
Fax: +351222058-098
e-mail: comercial@vidaeconomica.pt
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Ad rates 2009 (in €)
|
black/white
|
four colour
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| 1/2 page |
2,490 |
2,690 |
| 1/1 page |
3,840 |
4,630 |
| 2/1 page |
5,460 |
7,460 |
| Average share of advertising pages |
29% |
| Agency commission |
15% |
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Advertising structure
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| Banking/ insurance/ Financial services |
43% |
| IT |
24% |
| Automotive industry |
22% |
| Others |
11% |
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 |
 |
| Distributed |
25,000 copies |
| Sold |
12,581 copies |
| of which subscriptions |
58% |
Source: APCT Report 2nd Trimester 2007
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| Readers overall |
95,500 |
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Age
|
| 18-24 years |
17% |
| 25-34 years |
32% |
| 35-44 years |
32% |
| 45-64 years |
9% |
| 50-65 years |
8% |
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|
2% |
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Social Class
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| High |
11%
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| Medium high |
42%
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| Medium |
28% |
| Medium low |
19% |
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Position
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| Higher Education |
36% |
| Services/merchant |
17% |
| Specialized technician |
11% |
| Students |
11% |
| Unqualified workers |
11% |
| Umemployed |
6% |
Source: Bareme Report 2008
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| Germany |
iq media marketing GmbH |
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