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RUSSIA ::: Economic Data
Area (in qkm) 17,075,200
Population 14,702,096
Population density 8
Private households 52,666,777
Gross domestic product (GDP) 2008 in bn € 1,183.2
GDP per capita 2008 in € 10,640
GDP structure
   private consumption 10.2%
   public expenditure 27.4%
   investment 62.4%
(2007 est.)
Age structure
0-14 years 15%
15 - 64 years 171%
65 years + 14%
Unemployment
rate 2008		 6.2%
Inflation rate 2008 13.9%
Exchange rate 1 USD = 0.6734 EUR
TV households 35,124,880
   - with Cable 10.3%
   - with Satellite 15.5%
Internet households 7,091,439

Source: Eurostat, World Press Trends 2008,Central & Eastern Europe Market & MediaFact 2008CIA Factbook 2009, UNECE (UN Economic Commission for Europe) Statisticsfor Europe and North America 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 545
- of which national 25
Number of magazines 23,428
Number of  outdoor sites 186,400


Audio-visual
Domestic Public Channels 7
Domestic Private Channels/
Forgein Channels with Local Ad Window 10
Number of commercial radio stations 129

Trade publications for marketing and advertising


Sovetnik Magazine

Taxes and legal
VAT rate (2007)
18%

Main advertising restrictions

Tobacco

 Prohibited on TV and radio; on frontand back cover of all publications.

Alcohol

 Prohibited on TV and radio; on frontand back cover of all publications. Beer doesnot count as alcohol under these regulations.

Pharmaceutica:

 Prescription drug advertisingprohibited.

Children´s

 Children’s:Breast milk substitutes must notbe presented as a wholesome alternative tonatural milk. Breast milk substitute and infantfood ads must explain age limitations and theneed to seek specialist advice.

Gambling

 Banned on TV and radio between07.00 and 22.00.

Source:
World Press Trends 2008
Western Europe Market & MediaFact 2008
FIPP World Magazine Trends 2008/09
IP Television Key Facts 2008

Advertising expenditure 2007
€ 6,032 mill

Media market shares in %

Source: Central & Eastern Europe Market& MediaFact 2008, CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Commercial services
360.3
Transport 344.8
Mass media 236.4
Financial services 212.8
Trademark advertising 204.0
Mass actions 179.8
Communications. 163.6
Beauty & Healthcare 159.6
Real estate 152.2
Medicines & food supplements 146.8