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RUSSIA ::: DELOVOJ PETERBURG

ZAO Bonnier Business Press

Akademika Pavlova 5
197022 St.Petersburg

Tel.: +7-812-3282828
Fax: +7-812-3269701

Internet: www.dp.ru
e-mail: andrus.vaher@dp.ru
EBP-contact: Andrus Vaher

Editor-in-chief

Oleg Tretyakov
Tel.: +7 812 326 97 00
Fax: + 7 812 326 97 01
e-mail: oleg.tretyakov@dp.ru
Positioning: The leading daily business newspaper in St. Petersburg and northwest Russia.

Special features: Magazine ”Gde Zhit“ (Where to live) 6 timesper year, web site www.dprealty.ru

Frequency

Daily (Mon.-Fri.)

Format

tabloid (289 x 420 mm)
Year of foundation 1993

Ownership details

Bonnier Business
Press AB, Sweden

Advertising director:

Marina Zabruskova
Tel.: +7-812-3269747
Fax: +7-812-3269740
e-mail: marina.zabruskova@dp.ru

Ad rates 2009 (in €)

four colour

1/2 page 3,100
1/1 page 4,800
2/1 page 9,500

Average share of advertising 35%
Agency commission 10-14%

Advertising structure

Real Estate 36%
Image 28%
Recruitment Education 5%
Finance, Consulting, Audit 6%
Cars & logistics 5%

Source: February 2009, advertising departure information
Printed 24,000 copies
Sold 21,300 copies
of which subscriptions 93%


Source: Feb 2009, distribution dep. information

Readership per issue 99,000

Sex

male 44%
female 56%

Age

20-44 years 57%

Education

high 48%

Social status

Owners, entrepreneurs, management executives 28%
Specialists 34%

Source:
Research Company TNS Gallup Media, St. Petersburg, May-October 2008

Other surveys covering Delovoy Peterburg:
GORTIS, St. Petersburg

Estonia Aripaev
Finland Suomen Business Viestintä Oy
Latvia Dienas bizness
Lithuania Verslo Zinios
Poland Puls Biznesuos
Sweden Annonsservice AB