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3/1, Polkovaya str.
127018 Moscow
Tel.: +7-495-2323200
Fax: +7-495-2323200
e-mail: info@vedomosti.ru
Internet: www.vedomosti.ru
EBP-contact: Mikhail Doubik
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Editor-in-chief
Elizaveta Osetinskaya
Tel.: +7-495-9560719
Fax: +7-495-9560716
e-mail: osetinskaya@vedomosti.ru |
Positioning:
Vedomosti targets top and middle managers, professionals, enterpreneurs.
Special features: Pyatnitsa weekend color supplement, realestate supplements (commercial, residential),Kak Potratit lifestyle supplement, professionaland macroeconomic conferences.
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Frequency
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daily (5 times a week) |
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Format
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broadsheet A2 |
| Year of foundation |
1999 |
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Ownership details
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Dow Jones, Pearson Plc and Sanoma WSOY |
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Advertising director:
Tatyana Sazhina
Tel.: +7 495 23 23 200
Fax: +7 495 23 23 200
e-mail: t.sazhina@vedomosti.ru
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Ad rates 2009 (in €)
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black/white
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| 1/2 page |
15,800 |
| 1/1 page |
27,900 |
| Average share of advertising |
25% |
| Agency commission |
15% |
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| Distributed |
75,000 copies |
| Sold |
90% |
| of which subscriptions |
60% |
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Source: Vedomosti
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| Readership overall (Russia) |
195,000 |
| Readership overall (Moscow) |
99,400 |
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Age
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| Less than 25 years |
19.0% |
| 25-34 years |
27% |
| 35-44 years |
24% |
| 45-54 years |
18.3% |
| 55 years + |
11.7% |
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Income
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| High and upper middle |
62.2% |
| middle |
32.9% |
| low |
3.3% |
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Position
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| Top & line managers |
35.3% |
| Specialists |
24.3% |
| Clerks |
9.0% |
| Students |
6.0% |
| Others |
25.4% |
Source:
Gallup media & Vedomosti
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