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SLOVAK REPUBLIC ::: Economic Data
Area (in qkm) 48,845
Population 5,455,407
Population density 110
Private households 1,900,344
Gross domestic product (GDP) 2008 in bn € 66.7
GDP per capita 2008 in € 15,219
GDP structure
   private consumption 57%
   public expenditure 17%
   investment 26%
Age structure
less than 15 years 21%
15 - 24 years 15%
25 - 34 years 15%
35 - 44 years 14%
45 - 54 years 14%
55 - 64 years 9%
65 years + 12%
Unemployment
rate 2008		 7.4%
Inflation rate 2008 13.9%
Exchange rate 1 USD = 0.6734 EUR
1 USD = 21.05 SKK
TV households 1,625,830
   - with Cable 36.5%
   - with Satellite 15.9%
Internet households 758,000

Source: Eurostat, World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008, CIA Factbook 2009,
UNECE (UN Economic Commission for Europe) Statistics for Europe and
North America 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 9
- of which national 7
Number of magazines 560
Number of  outdoor sites 33,534


Audio-visual
Domestic Public Channels 27
Domestic Private Channels/
Forgein Channels with Local Ad Window 3
Number of commercial radio stations 17

Trade publications for marketing and advertising


Marketing Magazine

Taxes and legal
VAT rate (2007)
19%

Main advertising restrictions

Tobacco

 Banned.

Alcohol

 Between 22.00 and 06.00 only on
TV and radio.

Pharmaceutica:

 Some restrictions on prescription
medicines, no restrictions on OTC.

Political

No general restrictions, different
rules apply for specific media.

Source:
World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008,
Data from brochure 2007, IP Television Key Facts 2008

Advertising expenditure 2007
€ 1,317 mill

Media market shares in %

Source: Central & Eastern Europe Market& MediaFact 2008,
CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Mobile communications


195.8
Banks 91.9
Cars 71.3
Cosmetics 50.6
Insurance 40.8
Soft drinks 39.7
Sweets 38.9
Dairy products 30.7
Internet 30.5
Chocolate 28.4