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SLOVENIA ::: Economic Data
Area (in qkm) 20,273
Population 2,007,711
Population density 100
Private households 684,847
Gross domestic product (GDP) 2008 in bn € 37.5
GDP per capita 2008 in € 20,741
GDP structure
   private consumption 53%
   public expenditure 19%
   investment 28%
Age structure
less than 15 years 14%
15 - 24 years 13%
25 - 34 years 15%
35 - 44 years 15%
45 - 54 years 15%
55 - 64 years 12%
65 years + 16%
Unemployment
rate 2008		 6.7%
Inflation rate 2008 5.5%
Exchange rate 1 USD = 0.6734 EUR
TV households 680,320
   - with Cable 64.7%
   - with Satellite 9.9%
Internet households 452,000

Source: Eurostat, World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008, CIA Factbook 2009,
UNECE (UN Economic Commission for Europe) Statistics for Europe and
North America 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 9
- of which national 7
Number of magazines 85
Number of  outdoor sites 30,702


Audio-visual
Domestic Public Channels 4
Domestic Private Channels/
Forgein Channels with Local Ad Window 8
Number of commercial radio stations 68

Trade publications for marketing and advertising


Marketing Magazine

Taxes and legal
VAT rate (2007)
20%

Main advertising restrictions

Tobacco

Restricted.

Alcohol

Restricted.

Pharmaceutica

Restricted.

Children

Restricted.

Political

Restricted.

Source:
World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008,
Data from brochure 2007, IP Television Key Facts 2008

Advertising expenditure 2007
€ 441 mill
Media market shares in %


Source: Central & Eastern Europe Market& MediaFact 2008,
CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Services


74.5
Healthcare & beauty 73.1
Special (publishing, audio-visual, construction, pet food and others) 56.9
Food and stimulants. 50.9
Trade 45.6
Telecommunications 43.3
Motoring 40.4
Cleaning tools 32.6
Housekeeping 9.1
Clothing 5.5