..............

SPAIN ::: Economic Data
Area (in qkm) 504,782
Population 40,491,052
Population density 89
Private households 15,901,000
Gross domestic product (GDP) 2008 in bn € 1097,8
GDP per capita 2008 in € 22,963
GDP structure
   private consumption 57%
   public expenditure 20%
   investment 27%
Age structure
0 - 13 years 14%
14 - 19 years 6%
20 - 24 years 7%
25 - 34 years 17%
35 - 44 years 16%
45 - 54 years 13%
55 - 64 years 11%
65 years + 17%
Unemployment
rate 2008		 10.9%
Inflation rate 2008 4.1%
Exchange rate 1 USD = 0.6734 EUR
TV households 16,048,000
   - with Cable 11.5%
   - with Satellite 20.2%
Internet households 6,335,000

Source: Eurostat, World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008, CIA Factbook 2009,
UNECE (UN Economic Commission for Europe) Statistics for Europe and
North America 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 166
Number of magazines 714
Number of  outdoor sites 153,030


Audio-visual
Domestic Public Channels 22
Domestic Private Channels/
Forgein Channels with Local Ad Window 17
Number of commercial radio stations 2,200

Trade publications for marketing and advertising


Anuncios Online
Campa?a
IP Mark

Taxes and legal
VAT rate (2007)
16%

Main advertising restrictions

Tobacco

 Banned on TV.

Alcohol

 Only drinks with less than 20%
alcohol may be advertised on TV.

Pharmaceutica

Prescription medicines may
not be advertised.

Source:
World Press Trends 2008,
Western Europe Market & MediaFact 2008,
FIPP World Magazine Trends 2008/09,
IP Television Key Facts 2008

Advertising expenditure 2007
€ 7,849 mill
Media market shares in %


Source: Western & Eastern Europe Market & MediaFact 2008,
CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Motoring
913.6
Multi-category commerce 711.0
Retail/restaurants 603.6
Financial 565.9
Health & beauty 559.6
Public & private services 528.0
Telecoms & internet 525.0
Foods 501.0
Travel & tourism 379.7
Drinks 360.7