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SWEDEN ::: VECKANS AFFÄRER

Bonnier Tidskrifter

Svevägen 53
10544 Stockholm

Tel.: +46-8-73 65 200
Fax: +46-8-73 65 022

e-mail: info@va.se
Internet: www.va.se
EBP-contact: Pontus Schultz

Editor-in-chief

Pontus Schultz
Tel.: +46-8-73 65 200
Fax: +46-8-73 65 022
e-mail: pontus.schultz@va.se

Positioning: Veckans Affärer (“Weekly Business”) is a Swedish business journal published weekly, dealing in all matters business related both in Sweden and international.

Special features: Sweden’s most powerful businesswomen. Rating of Business, Consultants, Entrepreneurs,Corporate Social Responsibility, The 500 largest It-companies, Bussiness systems, Innovation.

Frequency

weekly

Format

227 x 270 mm
Year of foundation 1965

Format

Bonnier Tidskrifter

Advertising director:

Haig Daniels
Tel.: +46-8-73 65 610
Fax: +46-8-73 65 022
e-mail: haig.daniels@va.se

Ad rates 2009 (in €)

black/white

four colour

1/2 page 2,200 2,200
1/1 page 33,300 3,300
2/1 page 6,100 6,100

Average number of advertising 33%
Agency commission 18%
Distributed 38,500 copies
Sold 25,200 copies
of which subscriptions 24,700 copies

Source: TS 2008

Readers overall

Age*

Less than 30 years 11.5%
30-39 years 25.7%
40-49 years 21.3%
50-59 years 20%
60 years + 20.4%

Income*

(monthly)
2,500 € - 3,000 € 11%
Over 3,000 € 73%

Position**

Self-employed 6.5%
Management executives 65%
Decision-makers**
Company management 22%

Sources:
*Orvesto Business Survey 2008
**Orvesto Consumer Survey 2008
Benelux AD International
France Intermedia Europe Ltd.
Germany Mercury Publicity GmbH
Italy K. Media
Spain Publistar
Switzerland Triservice SA
United Kingdom Crane Media Partners Ltd.