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SWITZERLAND ::: Economic Data
Area (in qkm) 41,290
Population 7,581,520
Population density 183
Private households 3,337,200
Gross domestic product (GDP) 2008 in bn € 328.7
GDP per capita 2008 in € 27.542
GDP structure
   private consumption 58%
   public expenditure 11%
   investment 21%
Age structure
less than 15 years 15%
15 - 24 years 12%
25 - 34 years 13%
35 - 44 years 16%
45 - 54 years 15%
55 - 64 years 12%
65 years + 16%
Unemployment
rate 2008		 2.6%
Inflation rate 2008 2.3%
Exchange rate 1 USD = 0.6734 EUR
1 USD = 1.0774 CHF
TV households 3,103,107
   - with Cable 78.0%
   - with Satellite 10.8%
Internet households 5,299,000

Source: Eurostat, World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008, CIA Factbook 2009,
UNECE (UN Economic Commission for Europe) Statistics for Europe and
North America 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 98
Number of magazines 1,428
Number of  outdoor sites 100,000


Audio-visual
Domestic Public Channels 6
Domestic Private Channels/Forgein Channels with Local Ad Window 24
Number of commercial radio stations 52

Trade publications for marketing and advertising


The Global Marketing brain
Media Trend Journal
Werbewoche
persönlich
Marketing & Kommunikation

Taxes and legal
VAT rate (2007)
7.6%

Main advertising restrictions

Tobacco

 Not allowed on TV and radio.

Alcohol

 Beer and wine only allowed on local TV and radio.

Pharmaceutica

 Only OTC.

Children

 Some restrictions on TV and radio.

Political

Not allowed on TV and radio.

Source:
World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008,
Data from brochure 2007, IP Television Key Facts 2008

Advertising expenditure 2007
€ 2,509 mill
Media market shares in %


Source: Central & Eastern Europe Market& MediaFact 2008,
CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)
Various ads
Finance
Cars
Food
Cosmetics
Telecommunications
Leisure/sport/tourism
House/garden equipment
Services
Beverages		 383.7
243.6
236.1
217.9
160.6
146.0
123.5
114.1
111.0
90.1