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Avenue de la Gare 33
1001 Lausanne
Tel.: +41-21 34 94 822
Fax: +41-21 34 94 830
e-mail: bilan@bilan.ch
Internet: www.bilan.ch
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Editor-in-chief Stéphane Benoit-Godet
Tel.: +41-22 34 94 823
Fax: +41-22 34 94 830
e-mail: stephane.Benoit-Godet@edipresse.ch |
Positioning: Economic magazine for Managers and decision-makers (Leader & Top Leaders).
Special features: The most important economic magazine in the French speaking part of Switzerland.
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Frequency
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Fortnightly |
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Format
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213 x 280 mm |
| Year of foundation |
1989 |
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Ownership details
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AGEDIP SA is
100% affiliate company of EDIPRESSE SA |
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Advertising director:
Thomas Ziegler
Tel.: +41-44 25 05 462
Fax: +41-44 25 13 538
e-mail: thomas.ziegler@edipresse.ch
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Ad rates 2009 (in CHF)
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four colour
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| 1/2 page |
7,690 |
| 1/1 page |
10,250 |
| 2/1 page |
19,990 |
| Average share of advertising |
35 pages per issue (in 2008) |
| Agency commission |
15% |
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Advertising structure
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| Financial |
30% |
| Personal goods |
19% |
| Vehicles |
11% |
| Political |
6% |
| Transport companies |
6% |
| Computing |
3% |
| Consumer electronics |
3% |
| Telecommunication |
2% |
| Services |
3% |
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| Printed |
25,000 copies |
| Certified |
19,325 copies |
| Sold |
18,405 copies |
| of which subscriptions |
66% |
Source: WEMF 2008
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| Readers overall |
105,000* |
| Readers (leaders) |
17,000*** |
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Age
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| 20-34 years |
11% |
| 35-54 years |
67% |
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22% |
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Income per year
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(in CHF)
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| 100,000 - 160,000 |
63% |
| 160,000 - 240,000 |
22% |
| 240,000 and more |
11% |
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Position
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| Employed |
45% |
| Freelancer |
8% |
| Self employed |
9% |
| Academics |
38% |
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Decision-makers
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| Leader |
56%
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| Top Leader |
44%
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Source: *MACH Basic 2009-I
**MA Leader 2007
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| Germany |
Mercury Publicity |
| France |
Affinity Media |
| Italy |
K. Media |
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