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Editor-in-chief
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Positioning: BILANZ, the Swiss business magazine covers many facets and interests. Credibility and acceptance in the business world are crucial. BILANZ monitors the business world with critical benevolence, also outlining success stories. BILANZ maintains a global perspective on economic develop ments. This is also expressed in our editorial partnerships with the business magazines “Fortune”, New York, and “WirtschaftsWoche”, Düsseldorf.
BILANZ publishes ratings and league tables in a wide range of areas: branding, assets, funds, annual reports, the most powerful figures in commerce, hotels and others. |
Special features:BILANZ sets the tone compellingly with six special focus editions – Brands-, Watches-, Energy-, Switzerland, Luxury-, 300 richest Swiss-BILANZ.
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Frequency
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22 issues per year |
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Format
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205 x 275 mm |
| Year of foundation |
1977 |
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Ownership details
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Axel Springer AG |
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Advertising director:
Sandra Bruderer
Tel.: +41 43 44 45 513
Fax: +41 43 44 45 515
e-mail: sandra.bruderer@bilanz.ch
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Ad rates 2009 (in CHF)
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Circulation of
55,000 Copies
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Circulation of
70,000 Copies
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| 1/2 page |
9,323 |
10,260 |
| 1/1 page |
14,900 |
16,400 |
| 2/1 page |
32,775 |
36,050 |
| Average number of advertising |
30% |
| Agency commission |
15% |
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Advertising structure
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| Finance & Insurance |
23% |
| Watches & Jewelery |
21% |
| Cars |
10% |
| Rourism |
5% |
| Others |
41% |
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| Distributed |
55,000 copies |
| Sold |
40,864 copies |
Source: WEMF 2008
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| Readers overall: |
213,000* |
| Leader overall: |
43,000** |
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Income*
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(in € monthly)
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| Less than 2,000 € |
7% |
| 2,000 -5,300 € |
29% |
| 5,400 € and more |
64% |
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Position
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| Employee |
25% |
| Superior |
42% |
| Management |
36% |
| Self employed |
13% |
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Decision-makers**
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| Leader |
100%
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| Top Leader |
51%
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| Member of the management |
32%
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Source:
*MACH Basic 2009-1
**MA Leader 2009
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| Austria |
iq media marketing GmbH |
| Benelux |
iq media marketing GmbH |
| France |
iq media marketing GmbH |
| Germany |
iq media marketing GmbH |
| Italy |
Axel Springer AG, Zürich |
| Scandinavia |
iq media marketing GmbH |
| United Kingdom |
iq media marketing GmbH |
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