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Hallwylstrasse 71
P.O. BoxCH-8021 Zurich
Tel.: +41 44 29 83 501
Fax: +41 44 29 83 500
e-mail: martin.coninx@fuw.ch
Internet: www.fuw.ch
EBP-contact: Martin Coninx
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Editor-in-chief
Peter Schuppli
Tel.: +41 44 29 83 570
Fax: +41 44 29 83 550 |
Positioning:“Finanz und Wirtschaft” is the leading financial newspaper in German-speaking Switzerland. Its readers have a deep understanding of economic matters. The target public is clearly defined – those who are inte-rested in economics, finance and the stockmarkets – whether for personal or professional reasons – read FuW. The readership structure features an above average proportion of senior managers as well as very high earners. |
Special features: “Finanz und Wirtschaft” inits reporting covers all companies listed onthe SIX Swiss Exchange and therefore offersits readers a comprehensive overview of theSwiss financial market, including not onlyequities and bonds, but also derivatives andvarious other financial products.
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Frequency
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twice a week |
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Format
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470 x 320 mm |
| Year of foundation |
1928 |
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Ownership details
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Tamedia AG |
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Advertising director:
Ruedi Minger
Tel.: +41 44 29 83 508
Fax: +41 44 29 83 500
e-mail: ruedi.minger@fuw.ch
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Ad rates 2009 (in CHF)
|
black/white
|
four colour
|
| 1/2 page |
4,950 |
7,800 |
| 1/1 page |
9,900 |
13,440 |
| 2/1 page |
21,780 |
28,860 |
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|
|
 |
 |
| Total |
45,000 copies |
| Sold |
35,324 copies |
| of which subscriptions |
85% |
Source: WEMF 2008
|
| Readers overall |
131,000 |
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Sex
|
| Male |
29% |
| Female |
71% |
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Age
|
| 14-34 years |
20% |
| 35-54 years |
43% |
|
|
37% |
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Income
|
|
(monthly)
|
|
| Up to CHF 4,000 |
7% |
| CHF 4,000-6,000 |
12% |
| CHF 6,000-8,000 |
21% |
| CHF 8,000-10,000 |
18% |
| CHF 10,000-15,000 |
28% |
| CHF 15,000 and more |
14% |
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Position
|
| Senior management |
6% |
| Middle management |
28% |
| Employees |
24% |
| Freelancers |
4% |
| Self-employed |
8%
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Source: MACH Basic 2009-1
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 |
| Austria |
Publimedia Internationale Verlagsvertretungen GmbH |
| Belgium |
Publicitas Media S.A. |
| France |
Publicitas S.A |
| Germany |
Adnative |
| Netherlands |
Insight Publicitas BV |
| United Kingdom |
Publicitas Ltd. |
| Italy |
K. Media |
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