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SWITZERLAND ::: HANDELSZEITUNG

Axel Springer Schweiz AG

Förrlibuckstrasse 70
Postfach CH-8021 Zürich

Tel.: +41 43 44 45 900
Fax: +41 43 44 45 930

e-mail: redaktion@handelszeitung.ch
Internet: www.handelszeitung.ch
EBP-contact: Martin Spieler

Editor-in-chief

Martin Spieler
Tel.: +41 43 44 45 900
Fax: +41 43 44 45 930
e-mail: redaktion@handelszeitung.ch		 Positioning: Handelszeitung covers all sectors of the economy. Its readership has the highest share of top-level executives of all newspapers in Switzerland. As a result, Handelszeitung enjoys a clear-cut positioning as Switzerland’s management newspaper.

Special features: Various topics on industry, services, construction and leisure.

Frequency

 weekly

Format

 320 x 470 mm
Year of foundation 1962

Ownership details

 Axel Springer AG

Advertising director:

Renato Oliva
Tel.: +41 43 44 45 840
Fax: +41 43 44 45 938
e-mail: renato.oliva@handelszeitung.ch

Ad rates 2009 (in CHF)

black/white

four colour
1/2 page 4,750 8,100
1/2 page, text follow-on 5,830 9,070
1/1 page 9,500 13,500
2/1 page 120,910 29,700

Average share of advertising 38%
Agency commission 15%
Distributed 55,000 copies
Sold 45,190 copies
of which subscriptions 93%

Source:WEMF Prov. Begl. VII-IX 2008
Readers overall 143,000 *
Readers (executives) overall 39,000 **

Age*
20-29 years 10%
30-39 years 21%
40-49 years 24%
50-59 years 25%
60 years +
18%

Income * (monthly)

(in Euro)
Less than 2,500 4%
2,500 - 3,800 12%
3,800 - 5,100 15%
5,100 - 6,400 21%
6,400 and more 49%

Position*
Management
 37%
Full-time employee
 70%
Superior 45%

Decision-makers**
Top leader
252%
Member of the management
32%

Source:
*MACH Basic 2009-I
**MA Leader 2009
Austria Publimedia GmbH
Benelux iq media marketing GmbH
France Axel Springer Media France
Germany iq media marketing GmbH
Italy Axel Springer Media Italia
United Kingdom The Powers Turner Group