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TURKEY ::: Economic Data
Area (in qkm) 780,580
Population 71,892,808
Population density 91
Private households 16,882,069
Gross domestic product (GDP) 2008 in bn € 537.9
GDP per capita 2008 in € 8.687
GDP structure
   private consumption 571%
   investment 21%
Age structure
less than 15 years 25%
15 - 64 years 68%
65 years + 7%
Unemployment
rate 2008		 7.9%
Inflation rate 2008 10.2%
Exchange rate 1 USD = 0.6734 EUR
1 USD = 1.3179 TRY
TV households 16,685,050
   - with Cable 8.0%
   - with Satellite 2.9%
Internet households 14,300,000
(adult internet users)

Source: Eurostat, World Press Trends 2008 Central & Eastern Europe Market & MediaFact 2008, CIA Factbook 2009, UNECE (UN Economic Commission for Europe) Statistics for Europe and North America 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 90
- of which national 60
Number of magazines 518
Number of  outdoor sites 777,870


Audio-visual
Domestic Public Channels 5
Domestic Private Channels/Forgein Channels with Local Ad Window 15
Number of commercial radio stations 1,085

Trade publications for marketing and advertising


Marketing Türkiye
MediaCat

Taxes and legal
VAT rate (2007)
18%

Main advertising restrictions

Tobacco

 Banned.

Alcohol

 Restricted to online and cinema.

Pharmaceutica

 Banned.

Children

 Age restrictions apply.

Political

Restricted to print and outdoor.

Source:
World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008,
Data from brochure 2007, IP Television Key Facts 2008

Advertising expenditure 2007
€ 1,755 mill
Media market shares in %


Source: Central & Eastern Europe Market& MediaFact 2008,
CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)
Food
Cosmetics
Finance
Communication
Household goods
Beverage
Press/publishing
Household appliances
Automotive
Construction