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UKRAINE ::: Economic Data
Area (in qkm) 603,700
Population 45,994,288
Population density 77
Private households 17,332,972
Gross domestic product (GDP) 2008 in bn € 133.3
GDP per capita 2008 in € 5,253
GDP structure
   private consumption 9.3%
   public expenditure 31.7%
   investment 56.4%
Age structure
less than 15 years 17%
15 - 24 years 15%
25 - 34 years 14%
35 - 44 years 15%
45 - 54 years 14%
55 - 64 years 11%
65 years + 14%
Unemployment
rate 2008		 7.0%
Inflation rate 2008 25.0%
Exchange rate 1 USD = 0.6734 EUR
TV households 7,606,368
   - with Cable 49.1%
   - with Satellite 4.0%
Internet households 5,383,120 (adualt internet users)

Source: Eurostat, World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008, CIA Factbook 2009,
UNECE (UN Economic Commission for Europe) Statistics for Europe and
North America 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 53
- of which national 38
Number of magazines 1,739
Number of  outdoor sites 95,000


Audio-visual
Domestic Public Channels 1
Domestic Private Channels/Forgein Channels with Local Ad Window 32
Number of commercial radio stations 165

Taxes and legal
VAT rate (2007)
20%

Main advertising restrictions

Pharmaceutica

 Only OTC.

Children

 Pre-election period only.

Political

Advertising products which may be dangerous to children or may damage theirself-esteem are prohibited.

Source:
World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008,
Data from brochure 2007, IP Television Key Facts 2008

Advertising expenditure 2007
€ 669 mill
Media market shares in %


Source: Central & Eastern Europe Market& MediaFact 2008,
CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)
Communication
Hygiene
Pharmacy
Food
Alcohol
Tobacco
Household cleaning
Finance
Retail
Auto