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UNITED KINGDOM ::: Economic Data
Area (in qkm) 244,820
Population 60,943,912
Population density 251
Private households 26,110,000
Gross domestic product (GDP) 2008 in bn € 1862.2
GDP per capita 2008 in € 25,185
GDP structure
   private consumption 66%
   public expenditure 23%
   investment 16%
Age structure
less than 15 years 17%
15 - 64 years 67%
65 years + 16%
Unemployment
rate 2008		 65.5%
Inflation rate 2008 3.6%
Exchange rate 1 USD = 0.6734 EUR
1 USD = 0.5302 GBP
TV households 25,541,000
   - with Cable 13.6%
   - with Satellite 34.7%
Internet households 17,537,920

Source: Eurostat, World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008, CIA Factbook 2009,
UNECE (UN Economic Commission for Europe) Statistics for Europe and
North America 2008, IP Television Key Facts 2008

Print
Number of dailies (2007) 114
- of which national 10
Number of magazines 8,326
Number of  outdoor sites 125,716


Audio-visual
Domestic Public Channels 13
Domestic Private Channels/
Forgein Channels with Local Ad Window 9
Number of commercial radio stations 298

Trade publications for marketing and advertising


Campaign
Marketing
Marketing Week
Revolution
Sales Arena
Brand Republic
MediaWeek
USP
The Drum
Marketing & Media

Taxes and legal
VAT rate (2007)
18%

Main advertising restrictions

Tobacco

 Banned.

Alcohol

 Restricted on television and cinema.

Pharmaceutica

 OTC only in main media: restricted on television and radio.

Children

 Restricted on television, radio and cinema.

Source:
World Press Trends 2008,
Central & Eastern Europe Market & MediaFact 2008,
Data from brochure 2007, IP Television Key Facts 2008

Advertising expenditure 2007
€ 16,185 mill
Media market shares in %


Source: Central & Eastern Europe Market& MediaFact 2008,
CIA Factbook 2009
Top 10 advertising categories
media expenditure in € (mill)

Retail
Finance
Motors
Entertainment & the media
Govt., social & political orgs.
Telecoms
Mail order
Drink
Computers
ravel & transport


1,366.4
999.7
816.4
698.7
405.2
397.4
287.2
155.8
150.8
132.6